2011 Camera Market Shares in Japan

Started Nov 11, 2011 | Discussions thread
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photo nuts Senior Member • Posts: 1,364
2011 Camera Market Shares in Japan

BCNRanking has just published the market shares for 2011 (Jan to end Oct) in Japan:
http://www.bcn.co.jp/sys_imgs/co_press/pdf/2011111009583380262.pdf

It is likely that things may change in the last two months of the year (given the floods in Thailand), but so far:

Compact digital camera:
Canon 16.6%, Sony 15.2%, Casio 14.6%

DSLR (excluding mirrorless):
Canon 43.7%, Nikon 41.4%, Pentax 7.3%

Mirrorless:
Olympus 37.1% (!!!!!), Panasonic 29.5%, Sony 29.3%

The most interesting bit of information is how well Olympus has been doing in 2011 within Japan. Sony rolled out so many new cameras, but was still no match for Olympus. However, given the bad rep Olympus received recently, they may have problems in 2012. We'll see.

I am also curious what happens if the mirrorless category is included together with the DSLR section...

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