Nikon Pricing Policy

Started Oct 13, 2011 | Discussions thread
Tony5787 Regular Member • Posts: 271
Re: Nikon Pricing Policy

It's not that Nikon sells it to B&H for a lower price, all stores buy them for the same price I believe. It's just that since Adorama, Amazon and B&H are huge stores that sell a ton of lenses, they can afford to sell their lenses for less if that means they'll sell more. Small camera shops have no choice but to sell them for the MSRP or around it though because they need to make as much money as possible. I don't agree with this policy at all though Nikon shouldn't be able to do anything about the prices a store sets for the products it OWNS. Once B&H buys the gear from Nikon at cost, they should be able to give them away for free if they wanted to.

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Canon EOS 7D Mark II Canon EF-S 24mm F2.8 STM Canon EF 100-400mm F4.5-5.6L IS II
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