IMHO, Pentax needs to reposition the brand.

Started Oct 2, 2011 | Discussions thread
marike6 Veteran Member • Posts: 5,088
Re: IMHO, Pentax needs to reposition the brand.

The "Be interesting" slogan seems to be biting off of Apple's "Be Different" from a while back. To me Pentax shooters have always seen themselves as a bit different, "interesting" - prefering primes to zooms, K1000 manual to wiz-bang AF, etc. Now there is the Q, a tiny, quirky camera for those who dare to not follow the pack. I like where they are going with it. They got my attention with the Q (which I will surely buy), now if they release a mirror-less camera similar in build and styling to the Q with an APS-C sensor (FF may not happen as I am sure they'd want to use their DA lenses, even though they have some awesome FA, and limited lenses like the 43 1.9), they will destroy the current competition.

 marike6's gear list:marike6's gear list
Nikon Coolpix P330 Panasonic Lumix DMC-GH2 Nikon D800 Fujifilm X-E1 Panasonic Lumix G 20mm F1.7 ASPH +7 more
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