Price this image

Started Sep 19, 2011 | Discussions thread
Michael Firstlight Veteran Member • Posts: 3,363
Re: Price this image

I don't dispute what you've outlined in your blog - its been sort of the blanket standard - and blanket is the operative word here. What is doesn't take into account is what the market will bear on a client-specific basis. I've sold images to large corporations where the ROI for the use was magnitudes larger than for the fundraising brochure for a private school. Without factoring the image-to-value ratio for a given client I don't see how one can be market and customer-driven. Maybe the answer lies in the basic approach you've outlined adjusted with an image-to-value

metric. The way its done on average, by itself seems to be a one-size-fit-all approach which I feel is a photographer-centric, not a market-centric approach.

Thanks for the links and blog - its a very good reference.

Regards,
Mike

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