WB in film
Doug Pardee wrote:
The answers above are good ones. But I think that the most common approach was: "Who cares?" White balance simply wasn't a major concern.
Yes, absolutely true for a lot of photography. Studio photographers cared of course, as did many product photographers for catalogs - but they all shot in controlled environments where WB was relatively easy. For most everyone else close was good enough. And for the vast majority of print photographers the WB was left to the one-hour photo machine which was essentially AWB. If you couldn't shoot in a controlled environment and had to do accurate WB life was a big pain in the neck.
These days it is easy to do right, or at least a whole lot better. Sometimes though when reading these forums I wonder if some folks are missing the forest for the trees, I see a number of cases of people obsessing over complicated calibration for scenes and purposes where it doesn't seem at all relevant (and sometimes even counter-productive).
Anyway, good point, definitely true that far fewer photographers bothered with WB back then and still took great photos.
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