Michael Reichmann explains the SD1 price...

Started Jul 23, 2011 | Discussions thread
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SandyF Forum Pro • Posts: 14,940
Re: Michael Reichmann explains the SD1 price...

DMillier wrote:

From post on the Lula forum:

"It was not chip yield, manufacturing or supply issues, the earthquake, or any other seemingly plausible reason. It was just a misguided decision by one executive that flabbergasted the rest of the company. It was a really bad decision and I predict will one day become something of a business school case study. Call in the King Lear syndrome."

IF true, and we really have no way of knowing whether or not this is true, I actually think it's GOOD news. Decisions can be changed (assuming, at some time in the future); chip yield or manufacturing or component costs cannot be modified as easily.

I always wondered how the chip yield theory could be correct. I assume the chips are fabricated long before the cameras are assembled. So that IF there were a significant yield problem, the statements would not have been made relatively recently about a (lower) anticipated price point, ie the 7D statements by several Sigma executives.
Best regards, Sandy
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