Michael Reichmann explains the SD1 price...

Started Jul 23, 2011 | Discussions thread
SandyF Forum Pro • Posts: 14,941
Re: Michael Reichmann explains the SD1 price...

DMillier wrote:

From post on the Lula forum:

"It was not chip yield, manufacturing or supply issues, the earthquake, or any other seemingly plausible reason. It was just a misguided decision by one executive that flabbergasted the rest of the company. It was a really bad decision and I predict will one day become something of a business school case study. Call in the King Lear syndrome."

IF true, and we really have no way of knowing whether or not this is true, I actually think it's GOOD news. Decisions can be changed (assuming, at some time in the future); chip yield or manufacturing or component costs cannot be modified as easily.

I always wondered how the chip yield theory could be correct. I assume the chips are fabricated long before the cameras are assembled. So that IF there were a significant yield problem, the statements would not have been made relatively recently about a (lower) anticipated price point, ie the 7D statements by several Sigma executives.
Best regards, Sandy
http://www.pbase.com/sandyfleischman (archival)
http://www.flickr.com/photos/sandyfleischmann (current)

 SandyF's gear list:SandyF's gear list
Sigma DP2 Sigma DP1 Sigma DP1 Merrill Sigma DP2 Merrill Sigma DP3 Merrill +7 more
Post (hide subjects) Posted by
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow