Ricoh(Pentax) FF - issues and strategical opportunities

Started Jul 7, 2011 | Discussions thread
Yamin Tedja Contributing Member • Posts: 542
Re: Thank you, Yanko

Manchu wrote:

In addaition, given the volume of Pentax APS-C DSLR sales, the boost to that must be fairly limited considering the significant resources necessary to start a FF that is good enough to Canikon's to be able to boost its image. Just making another me-too FF can only produce so much image boosting value IMO. Assuming it means losses rather than profit initially, the question is how long Pentax can sustain them before profit actually comes from such a move?

I agree that Pentax FF camera will be the prestige for pentax brand and will boost the image of pentax. I don't think pentax will suffer losses with FF camera, profit might be small initially but it will make profit, not losses.

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