Ricoh(Pentax) FF - issues and strategical opportunities

Started Jul 7, 2011 | Discussions thread
awaldram
awaldram Forum Pro • Posts: 12,923
Re: 'Risk' may be a four-letter word at Pentax

Yes hind sight is a glorious thing.

If Pentax had brought the MR-52 to market they well have been king of the hill owning most Pro loyalties.

But they bottled it and the markets scorned them for repeated lacklustre offerings.

Id it to late for Pentax and traditional FF-dlsr .?? I think so the markets gone.
It was also to late for Sony.

zxaar wrote:

awaldram wrote:

Were Nikon whithering on the vine before they recently introduce their first FF camera.

This is the main issue, one should ask why Nikon and canon were not withering when they introduced FF into the market.

Here is part of the answer:

introduced year 2000

http://www.dpreview.com/products/canon/slrs/canon_eosd30

introduced year 1999

http://www.dpreview.com/products/nikon/slrs/nikon_d1

Here is when pentax offered their first interchangeable camera:
year 2003.

http://www.dpreview.com/products/pentax/slrs/pentax_istd

You see, this is roughly 2.5 or 3 years after these two offered into market. This is why timing and being able to understand future comes in , which is job of top management. Had pentax offered something in APC around the time canon and nikon started to offer dslrs, they might have retained their film users. Did not happen.

Many people here criticize Sony for going mirrorless for example, but by making products into that field they have made sure that they will be there when future will be of mirrorless cameras.

About the FF too, when almost everyone said making sensor based stabilization in FF is almost impossible, Sony worked hard and offered solution. All these are sign of how resolute the people in charge are.

At this moment of time, it may very well be too late for pentax to offer FF, but had they had their user base, they might had enough money and resources to offer one.

-- hide signature --

::> I make spelling mistakes. May Dog forgive me for this.

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