Ricoh(Pentax) FF - issues and strategical opportunities

Started Jul 7, 2011 | Discussions thread
RPulley Senior Member • Posts: 1,136
Re: Ricoh(Pentax) FF - issues and strategical opportunities

Anastigmat wrote:

Documensony wrote:

Anastigmat wrote:

Ricoh has no choice. If Ricoh does not make a FF, it would eventually have to sell Pentax again or stop making cameras

And the basis for this conclusion is ... ?

Open your eyes and take a look at the market. Fuji refused to make a FF, it has stopped making DSLR cameras. Olympus has no FF. It is selling mostly mirrorless cameras now. Leica has no FF 35mm DSLR; it is not selling any APS-C DSLR cameras, only a medium format DSLR. The only DSLR camera maker that sells only APS-C DSLR models are Pentax and Sigma, and neither is doing well. Pentax just got sold to Ricoh, and Sigma is lucky if it sells more of its $6,000 APS-C models than Rolls Royce sells cars.

Canon, Sony and Nikon all have FF DSLR cameras, and they are doing very well, thank you. I don't see how anyone can argue that Pentax does not need to market a FF. It just makes no sense.

Speaking of making no sense....

Did Nikon wither and die in the 5 years between the first Canon "FF" DSLR and the first Nikon "FF" DSLR?

Similarly, did Nikon lose market share and fade away during the 3 years between the lower-priced (and featured) 5D and the release of the D700?

IMO, the worst thing Pentax could do is to spend a ton of money developing a FF body and corresponding lens lineup. Just who do you think is going to shell out the kind of money that this system would cost? No one is going to switch from Nikon or Canon, and the Pentax crowd squeals to high heaven if Pentax tries to charge the same or more money as a similar Nikon or Canon, so that leaves exactly who to buy this Pentax "FF"?

An enthusiast/serious amateur market is where Pentax needs to focus (pun intended) and the APS IQ and specifications of a camera like the K5 fits this bill very well.

To solidify the Pentax product line in this market, Pentax should add a longer lens or two, rework the flash system, shore up the QC issues and find a new marketing and distribution scheme.

New cameras should follow the same line but continue the unique innovations and product differentation that has been a Pentax trademark (like solid weather sealing, in-body stabilization, pancake lenses, high quality prime lens lineup, etc.)

Ray

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