Ricoh(Pentax) FF - issues and strategical opportunities

Started Jul 7, 2011 | Discussions thread
Anastigmat Forum Pro • Posts: 12,663
Re: Ricoh(Pentax) FF - issues and strategical opportunities

Documensony wrote:

Anastigmat wrote:

Ricoh has no choice. If Ricoh does not make a FF, it would eventually have to sell Pentax again or stop making cameras

And the basis for this conclusion is ... ?

Open your eyes and take a look at the market. Fuji refused to make a FF, it has stopped making DSLR cameras. Olympus has no FF. It is selling mostly mirrorless cameras now. Leica has no FF 35mm DSLR; it is not selling any APS-C DSLR cameras, only a medium format DSLR. The only DSLR camera maker that sells only APS-C DSLR models are Pentax and Sigma, and neither is doing well. Pentax just got sold to Ricoh, and Sigma is lucky if it sells more of its $6,000 APS-C models than Rolls Royce sells cars.

Canon, Sony and Nikon all have FF DSLR cameras, and they are doing very well, thank you. I don't see how anyone can argue that Pentax does not need to market a FF. It just makes no sense.

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