Ricoh(Pentax) FF - issues and strategical opportunities

Started Jul 7, 2011 | Discussions thread
OP (unknown member) Senior Member • Posts: 2,789
Re: Hmm..an expert :) part 2

"afaik" was always an interested statement - any support?

Now on the contrary what I know is the following:

The market share and sales volumes are:

1. P1/Leaf/Mamiya
2. Hassy
3. Pentax
4. Leica
5. Other (Jenoptik-Rollei-Sinar project)

Bronica, Kodak, Contax and Fuji ceased their own projects in DMF and join some ventures but do not produce their own cameras.

This is from a general statistics, I doubt that there is any exact data. Now did you believe that for 1 year Pentax sold more DMF than both Hassy and P1? Even more so given the equally priced H3DII-31?

It is quite illogical and improbable to say the least. The 645D is cheap, but it still is a very narrow niche product for the price to make this sudden jump in sales.

The main market for MF cameras is studio photography with landscape photography taking significantly smaller market share. The mainstream systems use "open system" digital backs. They have extensive tethering and other third party support.

Pentax is pitching its medium-format model primarily at landscape photographers. This is a smaller slice of the medium-format world, but a more realistic one for Pentax to penetrate. Its 645D has weather sealing that's useful, but more significantly, Pentax would have a hard time convincing fashion photographers to offload tens of thousands of dollars' worth of Hasselblad, Mamiya, and Phase One medium-format equipment.

Cheers!
--
Kind Regards,
Yanko Kitanov

I am dreaming to enhance the sensitivity of my own perception and not the sensitivity of my camera's sensor...

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