Ricoh(Pentax) FF - issues and strategical opportunities

Started Jul 7, 2011 | Discussions thread
paulkienitz
paulkienitz Veteran Member • Posts: 5,266
Re: Ricoh(Pentax) FF - issues and strategical opportunities

The requirements you've listed for what it would take to get Pentax into the FF game are daunting, and I believe completely infeasible from their current market standpoint. Realistically, it just can't happen. Sony was in a far better position and their effort in that direction has accomplished little.

Given this difficulty, plus the clear need to have a prestige product that raises the perception of the brand as a whole, I think Pentax did exactly the right thing by sinking what resources they had into the 645D.

What we need is just to make sure that every bit of Pentax marketing and press releasing and so forth, prominently mentions how the 645D can outperform any C or N full frame body for a similar price.

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