What Hoya thinks of the USA and Europe

Started Apr 17, 2011 | Discussions thread
CANIKONTAXIAN Contributing Member • Posts: 629
Re: What Hoya thinks of the USA and Europe

In 2010 Pentax dropped to 1.5% down from 1.7% in 2009.
1.5% meaning of every 100 cameras sold in 2010 Pentax sold 1.5.
Not even two per hundred, just 1.5 cameras sold per 100 !


"Sony Corp. (6758) and Nikon Corp. (7731) narrowed the gap to Canon Inc. (7751), the world’s largest camera maker, last year after introducing a new lineup of models.

Sony, the world’s second-biggest camera maker, controlled 17.9 percent of the market, improving from 16.9 percent a year earlier, researcher IDC said in an e-mailed statement to Bloomberg News yesterday. Nikon had 12.6 percent compared with Canon’s 19 percent, which remained unchanged from a year ago.

Worldwide camera sales jumped 10 percent to 141 million units last year, helped by the introduction of new models and economic growth in markets such as China. To win new customers, Sony and Samsung Electronics Co. are among companies unveiling devices that eliminated the need for a mirror in professional- grade cameras, where Canon has the lead.

“Sony’s and Samsung’s launching new mirror-less digital cameras helped them obtain more market share,” said Masahiko Ishino, an analyst at Mitsubishi UFJ Morgan Stanley Securities Co.

Samsung had 11.1 percent of the market last year, improving from 10.9 percent. Kodak Co., Fujifilm Holdings Corp. and Casio Computer Co. were among manufacturers who lost market share last year, according to the data.

In the market for cameras with interchangeable lens, or single lens reflex cameras, Canon controlled 44.5 percent of the market, followed by Nikon with 29.8 percent and Sony with 11.9 percent, according to the data.

Following is the table for worldwide digital still camera shipments by vendors from IDC Japan in an e-mail release yesterday.

Worldwide Digital Camera Market Shares by Vendor

Vendor 2010 2009

Canon 19 19
Sony 17.9 16.9
Nikon 12.6 11.1
Samsung 11.1 10.9
Kodak 7.4 8.8
Panasonic 7.6 7.6
Olympus 6.1 6.2
Fuji 4.9 5.4
Casio 4 4.7
PENTAX 1.5 1.7
Vivitar 1.2 0.7
Other 6.7 7

jamesm007 wrote:

The below from the Hoya Share Holder meeting is what Hoya thinks of us in the USA and Europe. We will never see high value like before with their current plans. Lens such as the DA18-135mm (poor value) will not be so uncommon for Pentax. I say this because they have not made one new (non-macro) flash in over 5 years, have made no new AF system (only tweaked them) in years. The K-5 is keeping Pentax in good financial shape. In the very near future Pentax will not enjoy such a commanding lead in the semi-pro market that's IMO. When Pentax has no sensor lead they will have to have a body with the AF and flash abilities of others. Moreover they won't be able to capture as many ship jumpers and will have to rely on long term users.

I can't see or touch a K5, K-r, DA18-135mm. And with the DA18-135mm WR the only way to know if its good or bad is to buy one. If its as bad as Photozone shows should I keep it?

From Hoya Share Holders Meeting -

"There are some sales channels that allow us to expect growth in terms of quantity but do not contribute to earnings because cameras are sold at discounted prices. We have maintained our prices by avoiding these sales channels. So we restrict sales channels in areas including Europe and the United States, and we do not sell large volumes of cameras but are enjoying growth in income."


Other than the K-5 has Pentax grown any better overall as a dSLR company compared to last year? Lens, flashes, availability in stores (even if far from home)?

Pentax does not have the resource to innovate and is making a mistake by not trying to capture as many new users as possible for its future. Hoya only seems to care about this quarters and next quarters profit. That's fine but what about long term. Lens such as the DA18-135mm WR and cameras with QC problems will be the norm. Moreover put off prospective buyers of the Pentax system.

Rant because the DA18-135mm WR at its price should have been a decent lens and not show tremendous CA/PF and soft corners (not deep corners but into the frame softness). There is a reason for this.

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