DPReview new logo?

Started Sep 9, 2009 | Discussions thread
Jim Cockfield Forum Pro • Posts: 16,338
Re: Ask for a refund

Simon Joinson wrote:

They're a very well respected branding / design company - they also did the Coca Cola and Leica logos I believe. They have an immediately recognizable style.
SJ

You're not Coke.

You want a logo that projects the serious nature of your reviews, and the old colors worked much better (in my opinion anyway).

I suspect that if you surveyed your normal reader base, most would prefer the old logo.

The new one really clashes with the site colors, too (it's way too bright and makes it hard for your eyes to go to any of the content on a page).

That could be making it appear far worse than it would with different site colors. But, first impressions are that it's a really bad logo for you guys.

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