DPReview new logo?

Started Sep 9, 2009 | Discussions thread
Simon Joinson
Simon Joinson dpreview Admin • Posts: 5,017
Re: Ask for a refund

Jim Cockfield wrote:

Simon Joinson wrote:

Thanks for your feedback. To be honest we were slightly concerned too, but when you pay $tens of thousands to a high profile consultancy for a rebranding concept you tend to take what they give you without question.

I can't believe a reputable firm would actually suggest that kind of logo.

They're a very well respected branding / design company - they also did the Coca Cola and Leica logos I believe. They have an immediately recognizable style.
SJ

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