DPReview new logo?

Started Sep 9, 2009 | Discussions thread
Jim Cockfield Forum Pro • Posts: 16,339
Ask for a refund

Simon Joinson wrote:

Thanks for your feedback. To be honest we were slightly concerned too, but when you pay $tens of thousands to a high profile consultancy for a rebranding concept you tend to take what they give you without question.

Simon, to be frank, I hate the new logo. The red is hard on your eyes (and as already pointed out by others, you can barely read that it says Dpreview.

As for "rebranding", you're going to lose any familiarity and branding you already had trying to use that logo (someone seeing it won't even recognize it as being dpreview.com unless they look close enough to try and read what it says). IOW, that's years of work down the drain as far as being able to recognize dpreview.com as a brand.

I can't believe a reputable firm would actually suggest that kind of logo.

Frankly, I think it stinks.

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