Olympus USA Sucessfully Lays Off most of field sales force

Started Feb 28, 2009 | Discussions thread
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Clement Noise Junior Member • Posts: 26
Olympus USA Sucessfully Lays Off most of field sales force

Without notice Olympus America laid off most of it's field sales force in the USA on Friday.

Employees found out they were laid off on Friday afternoon when their email and blackberries stopped working. Sales and technical representatives were laid off Friday due to lack of sales and declining market share for Olympus USA. A brief "you have been laid off" call to the employees finalized the mass firing that one long time Olympus employee called a "bloodbath". Not even long time sales managers were spared in the relentless drive to downsize.

Most of the employees were laid off while they were in the middle of conducting business. Some were even selling product to customers when they were let go. Yet others were on business trips and could not be reached to be told of the new strategy and their role in it.

Management called the layoffs a success and they expect that their actions will keep them, management, safe from some real bad stuff or their own layoffs. Management is certain that the layoffs would save money and delay the ultimate scary scenario. Moreover, with fewer sales and smaller market share Olympus has effectively "downsized" or "restructured" to better serve its remaining customer base.

Sales and technical people would simply not be needed in Olympus' new "smaller is better" business strategy, where they relinquish market share and reduce their market presence to "stay under the radar" of their larger competitors. With fewer dealers, little to no advertizing, declining market demand for their products and the global economic crisis, Olympus made the bold decision to let go of it's sales staff. This is an innovative and visionary move for a company known to innovate and proves that it is far away in front of the pack while at the same time confusing and leaving competitors and customers wondering what it is up to next.

Congratulations to Olympus for staying the course on their "smaller is better" strategy and effectively staying viable, for now, by letting go most of it's sales and technical staff. The groundwork for this strategy was laid years ago by highly paid Olympus executives who proclaimed that they saw the "big picture". These same executives then left Olympus, after setting the stage for the new strategy, to work their magic on companies such as Sirius and others. Some even entered to lucrative investment banking sector and real estate. These were the same executives that came up with Olympus's unforgettable "nothing's impossible" slogan.

That E-620 sure looks attractive, but I'll wait 6 months when it will be selling at incredibly low prices just like all the other Olympus products.

Good luck Olympus. You are going to need it more than you know right now.

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