forthcoming D3X pro review

Started Feb 5, 2009 | Discussions thread
ChicagoNikonGuy Regular Member • Posts: 208
Why Nikon Should Include NX2/Camera Control Pro with their pro and "prosumer" cameras

When paying $2,500.00 or more for a camera one has certain expectations. Having a camera that takes great pictures that cannot be used on a computer without buying special software is like buying a printer that doesn't come the driver software.

IMHO Shooting in RAW mode is the only way to get the best image possible out of the camera and also leaves the most room for post processing.

I am an embedded software engineer in addition to a photographer so I understand the cost of software development. However, both camera control and camera transfer/conversion software should be included with the camera.

We are not talking about $300.00 point and shoot or $600 consumer SLRs. We are talking about multi thousand dollar professional cameras. They should come with professional quality software.

One would think that Nikon would want the purchasers of their professional cameras to get the best possible images from their cameras with the least possible effort.

Since they are most familiar with the camera mechanics, camera electronics, camera sensor and camera firmware, they should be able to produce the best software possible to work with their cameras. At least in theory. Maybe a little less ego and a little more customer understanding and marketing research is in order for Nikon.

Just like the manufacturers of printers provide drivers and the manufacturers of scanners provide image acquisition software. Camera manufacturers should provide the necessary software to get the best image possible to the computer with the least amount of effort.

This should be viewed as a basic cost of business and not a profit center.

One advantage with software is that for the most part it is non-recurring engineer costs. That means you pay to develop it once and it doesn't add to the parts cost of each item sold. Generally for the engineering costs of a device even comes from a different budget line then the actual parts cost of the item.

Some companies consider the engineering cost a cost of doing business, that's why the general rule of thumb is that an item should wholesale for 3 times the parts cost or parts and manufacturing labor costs.

Some manufactures amortize the cost of engineering over some "magic" number of units. If their target goal is to manufacture 10,000 units and their engineering costs are $100,000 then that would add $10 to the parts/labor cost of the device.

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CRH
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