Started Sep 24, 2008 | Discussions thread
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citidon Regular Member • Posts: 231

Everyone who knows video knows what RED did to upturn the cinema industry. They are now targeting the DSLR segment.

Any thoughts? I for one can't wait to see what they have.

Quote from the CEO

"We believe, and are developing for late 2009, a replacement for DSLRs. Currently, we call it a DSMC (Digital Still & Motion Camera).

While (insert code name) is not a replacement for Epic or Scarlet, it is strategically targeted at the DSLR space. As Nikon and Canon release their 720P and 1080P, respectively, DSLRs with video capture... RED has a more advanced view of the future. We look forward to rapidly pushing the "big guys" along in feature sets and capabilities.

RED firmly believes in higher resolution, higher S/N, higher DNR, higher frame rates, smaller bodies, more system flexibility, and many more options as we move forward in camera development.

The strength of RED is in our sensor development program, REDCODE, and having no legacy platforms to deal with. That left us free to explore, develop and prepare to deliver a new platform. DSMC.

We think all our customers already know what the future will bring. They are just afraid to wish for it for fear of disappointment. Fear not. Sleep tight. RED is awake.



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