Thom Hogan writes more about Nikon's plans for the coming year

Started May 19, 2008 | Discussions thread
Thom Hogan Forum Pro • Posts: 13,660
Re: Thom Hogan writes more about Nikon's plans for the coming year

Dodi73 wrote:

Kept the first one, why Nikon should invest in three (average)
lenses? Couldn't they make only one good 24-135 F/4 AF-S VR FX and
save money?

Saving money isn't the goal of a business. Making money is the goal. If all you make are high-priced lenses that aren't exactly the focal length the user wants, they'll go to a third party who makes what they want. Just as we have a range of bodies from D60 to D3, we need a range of lenses from 18-55mm to 600mm (to use price as the range determinate).

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Thom Hogan
author, Complete Guides to Nikon bodies (18 and counting)
http://www.bythom.com

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