I think he is very clear... he explains the sense of "your camera does not matter" saying that first of all you have to think about lighting, composition, shooting and PP techniques and so on. Once you master all these concepts, that do not depend on the camera, you can start worrying about the camera. He says it clearly in the beginning of the FF article.Ken writes tongue in cheek most of the time. As he says very
regularly, the camera doesn't matter:
I think he tries to explain to the thousands of amateurs out there that just keep on comparing camera reviews that they should first focus on learing photography, because everyone can take wonderful pictures even with a cheap compact camera, and this is absolutely true. Of course, once you master all the basic concepts, you can improve your results by using cameras that will give you better colors, less noise, more sharpness and so on. He does not say that a canon 5D is not better than a compact P&S camera. He just tries to explain that if you don't know how to make (and compose) photos, the 5D will not help you, while a great photographer with a cellphone will take pictures that are better than yours. I agree with him.