New Canon executive interview

Started Sep 10, 2007 | Discussions thread
Gediminas 8 Senior Member • Posts: 1,133
Thanks (nt)

greentoe wrote:

Since it seems to have sparked some interest...

More of a "translation" this time (no guarantees), of the second
question asked in the interview and IMO the most important
fundamentally...

Note that going from Japanese to English I have taken the liberty
of making the English more readable by putting objects, subjects, and
verbs into forms that the original is not... there is always a danger
in this and something may have gotten lost in translation. And
where I have inserted words into the speakers' mouth, those are in
[] :

**************

Q2: Briefly, the market expansion having exceeded the forecast,
what shall we say about increasing the number of products in the
lineup?

A2: On the product lineup, and by the way our [product market]
design strategy , deciding [upon] the customer voice [ = opinion] is
not a simple thing. Essentially, if I were to thinking [out loud]
for adopting a pure, efficient strategy, I would invest [in making]
the best products concentrating on the sweet spots for the precise
needs. However, if the market becomes large, holding the volume of
products to the good spot for the convenience of the maker will not
be sufficient.

This year another company is starting to sell a full size sensor
[camera]. Yet, the low price [camera] market is also increasing
most likely. Summarily, Canon [this year has taken] a step to excel
at increasing image sensor quality; [that] another company has come
to catch up is recognized. However, competition is proper. It is
a good thing to experience competition, it will bind [us] to go
[develop] more higher resolution, higher speed, and greater ease of
use products.

*************

-gt

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