Dear Ken5D:
I have no feelings about whether the DPReview tests favor Canon/Nikon over other brands. However, your frustration with the apparent neglect of other brands seeking to move up on the two giants in the dslr ranks, although I understand your discomfort with it, is based on some unavoidable realities. I am reluctant to enter the brand loyalty fray, but I will offer a few observations still, knowing that Armageddon might ensue.
There are currently three dslr companies which stand, as dslr brands (without regard to the merits of a particular model), heads above all other competitors in consumer and pro esteem and acceptance. Those brands are, unequivocally, Canon, Nikon, and Pentax. Justifications for this statement are as follows:
-All of the top three have for some years now produced a series, not just a model or two, of superlative dslr cameras, which have not only achieved high esteem, but have dominated sales in their price classes.
-Not only do these three companies have a deep heritage of producing superlative models, but they continue to produce models of continuing excellence and consumer/pro esteem, and purchase rates. In other words, the three dominators of recent times are still handily dominating the dslr market.
-There are a number of fine contenders for a place in the top-three pantheon.
-Five viable ones are Sony, Panasonic, Olympus, Fujifilm, and Samsung.
-The standing of all-model unit sales, as compiled by DPReview hits, or any company or survey whatsoever, is only marginally related to the dslr arena. For example, several of the top 20 brands of interest from today’s DPR chart show:
-canon: 33.5%
-nikon: 13.5
-sony: 12.6
-panasonic: 7.9
-fujifilm: 7.6
-olympus: 7.4
-pentax: 3.0
-samsung: 3.0
-If we could show dslr market share only, I think any reasonably astute reader of this forum would know that Canon and Nikon together dramatically dominate dslr unit sales and consumer/pro esteem such that all other comers are RADICALLY behind the two dominant companies. (I do not cite here actual numbers, nor do I know them for today, but their rough values have not likely changed significantly in recent months.)
-Having said the above, I have yet to make any reflection on a non-Canon, Nikon, Pentax model’s excellence, which I address next.
-It is EASILY possible that a new dslr from Sony, Panasonic, Olympus, Fujifilm, or Samsung, introduced tomorrow, could be better than a comparable leading model from Canon, Nikon. It is even quite possible that in the same way, a new flagship intro from S/P/O/F/S, could be BETTER THAN the 1DSII or the D2X.
-By contrast, it is exceedingly unlikely that a new 3-5-model lineup from any of S/P/O/F/S, is going to redefine and set new standards for the price category.
-I have more than twenty years experience as an industry member competing against Sony and Panasonic. Both have frighteningly good R&D capabilities, with plenty of bucks to support their science and creativity. Could Sony or Panasonic put a foot on the neck of a Canon or Nikon? Yes, on Nikon in a heartbeat, and possibly even on Canon, if they felt the need to, and wanted to pay the price, which I think is most unlikely.
-Nevertheless, to be blunt about it, C/N/P are dominant because their dslr product lines have EARNED their status, and continue to earn top status. These “earned” positions show what industry and niches (dslr) C/N/P intend to make their living in. So far, there is no strong indicator that Sony, Panasonic, or Samsung yearn for a big dslr share.
-Other contender companies who have the capital and r&d capability to challenge the top three in dslr’s are: Casio, Epson, JVC, Sanyo, Kyocera, Kodak, HP. But would you bet a nickel that any of these companies are interested in pouring money into the dslr market against two wildly dominant king’s of the hill? I don’t think you would.
-Sony, Panasonic, and Samsung, all having formidable video capabilities, COULD wield a redoubtable threat to C/N. But here’s the rub: No matter how good the Alpha A100 is, it is a country mile from doing radical damage to the N/C lineup as of today. If I could only buy one dslr for the near future, instead of betting on a Sony model because it is a superlative single product, or because Sony is on the march, I would, time and again, buy without risk, and get a Canon, Nikon, or Pentax, each of which have put their money on this niche.
-Sony’s time in the dslr sunshine may come, but the ground is not trembling yet.
Sincerely,
Lovingtheview