Canon D60 $2200 Kills Fuji 2

If the New Canon D60 will sell for anything close to that price, Nikon wil also be very competivie with their New D-100. Unless the new S2 falls to an equivelent price level, I think there will be few buyers!
Roman

Roman said:

If the New Canon D60 will sell for anything close to that price,
Nikon wil also be very competivie with their New D-100. Unless the
new S2 falls to an equivelent price level, I think there will be
few buyers!
Roman

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It will probably find a niche market. Afterall no one can do color better than Fuji.

Roman said:

If the New Canon D60 will sell for anything close to that price,
Nikon wil also be very competivie with their New D-100. Unless the
new S2 falls to an equivelent price level, I think there will be
few buyers!
Roman

Click to expand...

This is very smart marketing by Canon. They have nothing to lose. The choice of Canon lenses far surpasses anything from Nikkor. So they cut their profit margins on the D60 and will make double the revenue on sales of Canon lenses to each new D60 owner. Very smart indeed.

I think you are right. A big market exists for advanced amateurs for DSLR's if the price just eases down below 2K. I have no prior lenses, and Canon has a bunch of great EF's to choose from. The S1 choices were really confusing for me; caused me to wait until now to even consider a SLR>

Frank G. said:

Roman said:

If the New Canon D60 will sell for anything close to that price,
Nikon wil also be very competivie with their New D-100. Unless the
new S2 falls to an equivelent price level, I think there will be
few buyers!
Roman

Click to expand...

This is very smart marketing by Canon. They have nothing to lose.
The choice of Canon lenses far surpasses anything from Nikkor. So
they cut their profit margins on the D60 and will make double the
revenue on sales of Canon lenses to each new D60 owner. Very smart
indeed.--John Ellis

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Hard to say with all these new cameras coming out! If the Foveon turns out to be even 3/4 as good as they're claiming, it might be hard to sell Canons at $ 2,000. Same with the Nikon or the Fuji.

I only hope I can hold out until the Fuji is reviewed and compared with the other cameras. Otherwise, I may break down and get the D100 if it's priced at $ 2,000 and gets onto the market ahead of the S2. I know that the Fuji probably will have better color and better resolution...but it's so hard not to have The Latest Thing.

Thankfully, all this price competition does is drive down prices. The scary part is that it may push Fuji right out of the SLR market.

Anthony

Roman said:

If the New Canon D60 will sell for anything close to that price,
Nikon wil also be very competivie with their New D-100. Unless the
new S2 falls to an equivelent price level, I think there will be
few buyers!
Roman

Click to expand...

If it comes down to price of the camera to make the decision on which new camera, a price difference of $1000 will make little difference. I own Nikon now, I have cheap lenses that total up to about $3500. If the S2 comes out at $3500 and the D60 at $2000, I will buy the S2. Canon is good but I have never owned one because the ones I used to use were bad on batterys(film'80s) while Nikons worked at sub 0 temps. The point is digital still comes down to system preferance and then image quality. Canon will have little effect on the sells of the S2. The D-100 could hurt it quite a bit. Fuji's color and resolution will make up for some of the difference in cost. The S2 will be the choice of portrait photog's.

Martin Greeson

Anthony said:

I only hope I can hold out until the Fuji is reviewed and compared
with the other cameras. Otherwise, I may break down and get the
D100 if it's priced at $ 2,000 and gets onto the market ahead of
the S2. I know that the Fuji probably will have better color and
better resolution...but it's so hard not to have The Latest Thing.

Thankfully, all this price competition does is drive down prices.
The scary part is that it may push Fuji right out of the SLR market.

Anthony

Roman said:

If the New Canon D60 will sell for anything close to that price,
Nikon wil also be very competivie with their New D-100. Unless the
new S2 falls to an equivelent price level, I think there will be
few buyers!
Roman

Click to expand...

Click to expand...

Roman said:

If the New Canon D60 will sell for anything close to that price,
Nikon wil also be very competivie with their New D-100. Unless the
new S2 falls to an equivelent price level, I think there will be
few buyers!
Roman

Click to expand...

People who own Canon SLRs will buy a camera compatible with the Canon lenses they have.

People who own Nikon SLRs will buy a camera that is compatible with the Nikon lenses.
All have a place......just depends on what color quality you want.
I will take Fuji color everytime.....expense should not be a big issue.

Canon probably needs to gain market share..what better way than to sell below cost. IMO

I dont thin 2K is below cost, real cost per each D-60 cannot be above 600 and Im going reali espensive! (im including R/D).

I think the real deal with canon is to kill the forevon cameras, the sigma will have to reduce it's price tag to someting like 1,800 and the real cost for a sigma carera will be more than for the canon sice sigma will be selling 20 times les cameras than canon d60, canon wants to protect it's market wille stealing a little form nickon.

Spear said:

Canon probably needs to gain market share..what better way than to
sell below cost. IMO

Click to expand...

--E-20, C-3030 and E-100rs happy owner

Canon's cost structure for the D60 is an advantage - they have already amortized the development cost over the past 2+ years with the D30. The cost of developing the 6mp CMOS must have added some, but the rest are software development (nothing major). The profit margins are

there, and they are turning this prosumer battleground into a market share fight.

The goal of winning this? Indoctrination of customers into the Canon system - sell accessories, and when these people get serious, entice them to the higher end and sell them 1D's and 1DS's which are profit leaders.

Even if D60 was a loss leader, this strategy makes sense. In fact, they should have a program similar to Apple with schools - get to those future photographers when they are still in their formative years: Do you speak Canon? Are you a Canon user? Are you a Canon enthusiast?

The high end market share lines for present customers are already drawn - brand loyalty, familiarlity, ownership of infrastructure, make these customers captive to their respective manufacturers. It is not easy to capture share away from a competitor in this segment. In this segment, the battle is to win those getting into photography, and that is where prosumer market share makes all the difference. It will lead to increased market share in the high end as time goes on.

In Canon's most recent 6K filing with the SEC, they indicated that revenues from film cameras are now equal to revenues from digital cameras. File cameras are still growing, but not as fast as digital cameras. The percent of revenues from digital cameras will overtake film next year. This is a central strategy for Canon, and resources will be put into this. The key is how to make some of their greatest assets (lens system) participate in the digital future. DSLR's are a big part of Canon's strategy - and that translates to market share!

I agree. Get them while they are still newbies. Expose them to the product and keep satisfies consumers. I wonder though, why Pentax does not get this strategy and why they have faltered so behind everyone else. If digital is the future, with sales overtaking film. Where will that leave Pentax.
Roman

As a long-time Pentax user and Pentax fan, I am asking myself that same question. Why hasn't Pentax developed a digital unit for its 645/645N series of medium format cameras? Why hasn't Pentax stuck one of its digital sensors into a ZX-7 body?

I remember a time when Pentax was innovative--first autofocus SLR; smallest and lightest SLR's, etc. Sometime after the ascendance of the Canon AE-1, Pentax just quit being an SLR leader. It's a shame--now Pentax seems to specialize in point and shoot cameras.

Perhaps Pentax and Fuji will get together so that Pentax can have a line of its own inexpensive digital SLRs.

Anthony

going_digital said:

Canon's cost structure for the D60 is an advantage - they have
already amortized the development cost over the past 2+ years with
the D30. The cost of developing the 6mp CMOS must have added some,
but the rest are software development (nothing major).

Click to expand...

I tend to agree, but software development are not cheaper than hardware development, and there must be some harware improvements as well. Larger buffers, faster prosessing (the same fps and image buffer, but almost double the numbers of pixels). So there are major changes. It's only on the "outside" it's the same camera.

going_digital said:

The profit
margins are
there, and they are turning this prosumer battleground into a
market share fight.

The goal of winning this? Indoctrination of customers into the
Canon system - sell accessories, and when these people get serious,
entice them to the higher end and sell them 1D's and 1DS's which
are profit leaders.

Even if D60 was a loss leader, this strategy makes sense. In fact,
they should have a program similar to Apple with schools - get to
those future photographers when they are still in their formative
years: Do you speak Canon? Are you a Canon user? Are you a Canon
enthusiast?

The high end market share lines for present customers are already
drawn - brand loyalty, familiarlity, ownership of infrastructure,
make these customers captive to their respective manufacturers. It
is not easy to capture share away from a competitor in this
segment. In this segment, the battle is to win those getting into
photography, and that is where prosumer market share makes all the
difference. It will lead to increased market share in the high end
as time goes on.

In Canon's most recent 6K filing with the SEC, they indicated that
revenues from film cameras are now equal to revenues from digital
cameras. File cameras are still growing, but not as fast as digital
cameras. The percent of revenues from digital cameras will overtake
film next year. This is a central strategy for Canon, and resources
will be put into this. The key is how to make some of their
greatest assets (lens system) participate in the digital future.
DSLR's are a big part of Canon's strategy - and that translates to
market share!

Click to expand...

I know a Canon employee bought a D30 at $700 at an internal price and I don't believe Canon was selling it below cost at this price. The D30 is based on a cheap EOS300 body that's selling less than $300 retail. Add 200-300 more for the electronics and the COG is still below $600.

The D60 CMOS sensor is same size as the D30 so manufacturing cost should be similar.

My guess is the D60 cost is no more than $800 at the most.

If Fuji price matches the S2 to be competitive with the D60, then I would buy the S2 because firewire connectivity is a big plus. If not I will go with the D60 and better selection of lenses it offers.

Relax!! The S2 will be street sold for no more than $2400 including all accessories and U.S warranty. Prices are falling down quickly. Very quickly. The Canon announced price $2200 will hold till the Nikon D100 hits the streets for less. Something between $1900-$2000!!! If the S2 hits the street after the D100 it will be sold for the same $2000. At that time the Canon will come down to $2000 or less. No one will have to pay $2500 or more for the S2 or D100. And one last word: Both the S2 and D100 are based on a cheap body, the N80, not much better the the F60 on which the S1 was based. These are not F5 or F100 bodies which are much much better.

curtner said:

I know a Canon employee bought a D30 at $700 at an internal price
and I don't believe Canon was selling it below cost at this price.
The D30 is based on a cheap EOS300 body that's selling less than
$300 retail. Add 200-300 more for the electronics and the COG is
still below $600.

The D60 CMOS sensor is same size as the D30 so manufacturing cost
should be similar.

My guess is the D60 cost is no more than $800 at the most.

Click to expand...

Source!

Anthony

Danny Brenner said:

Relax!! The S2 will be street sold for no more than $2400 including
all accessories and U.S warranty.

Click to expand...

Danny,

I wish! If that were the case, I would pre-order from a local camera dealer tomorrow. And I could afford some of the good prime lenses. Maybe your right, who knows? - Will

Danny Brenner said:

curtner said:

I know a Canon employee bought a D30 at $700 at an internal price
and I don't believe Canon was selling it below cost at this price.
The D30 is based on a cheap EOS300 body that's selling less than
$300 retail. Add 200-300 more for the electronics and the COG is
still below $600.

The D60 CMOS sensor is same size as the D30 so manufacturing cost
should be similar.

My guess is the D60 cost is no more than $800 at the most.

Click to expand...

Click to expand...