Hunt's Mark III price $3999

Started Apr 6, 2007 | Discussions thread
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Carbonman Regular Member • Posts: 349
MAP vs MSRP

MSRP = Manufacturers Suggested Retail Price - list price (not street price)

MAP - Minimum Advertised Price - the lowest price that Canon will let their dealers advertise in print/web site/tv/radio.

Street price - what stuff is actually selling for in the real world.

Canon sets both MSRP and MAP. The dealer can sell it at whatever price they want, regardless of what MSRP or MAP is set at. When you see "Add to your cart to see our lowest price", that's a work around to a MAP agreement.

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Carbonman

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