Nikon's PMA DSLR announcement

Started Mar 1, 2007 | Discussions thread
greentoe Veteran Member • Posts: 4,490
The intentional and the incidental

One thing I've perceived is the more clearly marked Nikon floor presence in some stores.... very bold and dominant yellow coverings on the tables with really big "Nikon" printed on them... positioned strongly for the walking traffic. Perhaps there is really a strategy purely from a marketing perspective and having less to do with technology.

Also, the smaller size of the D40 really does help here. Small is good here. I've thought that is one reason the A100 has struggled here to maintain a good sales figure despite discounting - it is larger than the other maker's entry level cameras. Sony has marketed the A100 and Alpha system extensively in both ads and in store positioning.

Even if Nikon transitions out the D40 (instead of running it parallel to an "x" version) it made lots of sense for Nikon to bring it to the Japanese market for Chistmas/NY holiday time. Supposedly half of the annual camera volume happens in the last quarter of the year.

So the D40 has had much working for it here: among the lowest priced and smallest, with just a bit of high-tech flashiness (in the LCD menu option).

As for the why the DSLR camera volume growth has not slowed as much as had been anticipated (when projections were made just two years ago)... good question. Certainly there has been mention here of an attempt by the makers to return to a Million Unit year for the SLR, as sort of a national goal.

Worldwide - good question again. Perhaps the extent of the changes that have been wrought in China, which affects not only Chinese but many nations that support that growth through trade, have brought more prosperity to more people, and those people being prominently technology oriented consumers at that. Then again, perhaps more Americans are just going on buying sprees with their credit cards...

-gt

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