Cost of sales, margins and printing on canvas

Started Jan 21, 2007 | Discussions thread
Lee Kupfer Contributing Member • Posts: 634
Re: One pricing formula example

When you get into what I consider quality custom prints the rules change. A wealthy family can come in and if you don't have the portrait skills to produce a quality shot it doesn't matter if you nearly give it away they won't want it. It's about perceived value...Wal-Mart, Olan Mills, Portrait Innovations are examples of the low end...many of the newer portrait chains will print up to 10x13 on a Fuji Frontier while you wait. If you're having to produce the photo shoots, after a consultation, expectations will be higher than a family going to one of the chains and being photographed in front of the same fireplace as everyone else in the county(popular fireplace, huh!) Perhaps you ought to consider a tiered approach to where a customer is able to pick their choices, normally based on price, how much 'they' want to do. Here's something my sons came up with...they sell quite a bit of the larger canvas on stretcher frame's. These are interestingly enough very classic in nature w/the mounted prints being more casual. Here's a link if anyone is curious..

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