OT: Why Canon's white long lenses are white?

Started Jun 20, 2006 | Discussions thread
fuzzytalz Senior Member • Posts: 1,973
Yes, and also alone in having

echelon2004 wrote:

the over heating problem...

the fastest-focusing, sharpest telephotos on the planet. All painted exclusively white for added dimensional stability and (I have no doubt) high visibility on the sidelines of sporting events, also sponsored by Canon and prominently displaying their corporate logo.

A brilliant engineering and marketing strategy that has paid off handsomely in their dominance of sports photography and a strong majority share of the consumer DSLR market.

They say every cloud has a silver lining...

(Distant) second-place finishers also have a proclivity for bitterness.

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Garland Cary

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