What are Canon's strenghts and weaknesses?

Started Dec 17, 2005 | Discussions thread
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thermal1 Contributing Member • Posts: 770
What are Canon's strenghts and weaknesses?

As a manufacterer I mean.

I think some of it's strengths are:

  • it's long history of quality photography. Like 'Mercedes' or 'Cadillac', the word 'Canon' carries a certain halo that few other camera manufacturers (outside of Nikon) can match.

  • the diversity of it's current cameras. There is truly something for almost everybody.

I think one of it's weaknesses is:

  • it's not always cutting edge: Canon seems to have the tendancy to let other manufacturers (Sony etc) take the risks with new products. If the new direction seems popular, then Canon will jump in later (an example would be larger LCD screens). The danger is that the newer, hungrier companies that take risks can take market share away.

These three points barely scratch the surface. Am interested to read other thoughts.

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