Shooting Grand Openings
If there are businesses opening in your area, you might approach them just before they open and offer to shoot their grand opening. You may have to do one for free to get a sample (just like starting wedding photography). The going rate in my area is about $300 for anywhere from 100 to 200 images, depending on the size of the grand opening, corrected and delivered on a CD. They will want the rights to reproduce them. Some suggestions:
Basically you just want to document what is happening, using a "photojournalism" style. Try to take a few that could be used as press releases. You can also set up some creative shots with people, facilities, and products. Some can be used on the client's web site and in promotional materials. Be sure to tell the client that they will need model releases to use any images of people, including employees, that are published on their web site or in printed material. I usually bring blank model releases and handle that for the client. Your images don't have to be "award winners." Think what the amateurs will produce: photos of people lined up against a wall, with their faces in the center of the image. We can all do better than that. Have fun and make some money (so that you can buy more equipment)!
Here are a few images from one today. All shot with a DS, the 16-45mm lens, in RAW, AF360 for fill flash, and processed with ACR.
The co-owner's jeep, decked out to draw attention.
The jeep out by the front of the road.
One of the first customers.
The co-owner shows off his "stuff."
The other co-owner. Yes, they are twins.
Wierd entrance into the shopping center with giant pots! Notice the recently transplanted palm trees. Mature palms now sell for several hundred dollars each!
The co-owner congratulates the store manager.
At my suggestion, one co-owner offers some "management training" to the store manager.
Racehorse in the Desert
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