"Radio ads for weddings "

Started Aug 17, 2005 | Discussions thread
Zack Arias
Zack Arias Senior Member • Posts: 1,117
Re: "Radio ads for weddings "

After two weeks of branding

As with all advertising you can't think that 2 weeks of advertising is going to work. Branding takes months if not years. Take out those spots for 2 years and then you can begin to track how effective they were. 2 weeks is no where near long enough for any sort of branding to happen. Esp with wedding photography.

You would be better off branding a portrait business then a wedding business on the radio. People can be driving home from work and realize it has been a few years since they got a family portrait. They are going to realize it has been a few years since they have been married and hire a wedding photographer. Unless you are running ads in Hollywood.

Zack Arias
Atlanta, GA

'Hotshoes are for triggers, not flashes.'


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