Canon says: more EF-S lenses

Started Oct 6, 2004 | Discussions thread
Peter Kwok
Peter Kwok Senior Member • Posts: 2,420
FF will always be costly

bds231 wrote:

I understand there are many arguments to the contrary, but
personally I still think we'll be seeing consumer-level FF SLRs
somewhere in the 3-5 range.

The rapid price drop of digital electronics in the past decades were mainly due to the ability to make transistors SMALLER. I.e. more functions can be packed in less space. FF DSLR will never be inexpensive. It will remain the domain of the professionals, just like medium format 20 years ago.

I think Canon is trying to expand the 1.6x crop market, just like what they did 25 years ago with the A series SLRs. They already own the market of people with a collection of EF lenses. They want to attract new users.

There are two simple reasons I think this:
1) There's clearly a huge number of FF lenses (and more importantly
lens designs ) out there, all of which can of course be used with
a 1.6x SLR, but all of which are still designed for use with a FF
2) The megapixel race. We all know that a 1.6x 6MP sensor is far
better than a tiny 8MP sensor (as in Pro1, etc.). It's only a
matter of time before it's feasible (primarily in terms of cost) to
pack pixels onto a 1.6x sensor as tightly as they're packed onto a
tiny sensor, and at that point the FF sensor will have the same
advantage over the 1.6x the 1.6x has over the tiny sensor today.
You might argue that the general public won't pick up on this, and
they'll be happy with a 20 MP 1.6x sensor. I think the success of
the Rebel over the Pro1, et al., is proof to the contrary.

The megapixel war will cease for two reasons. One, the physics of optics puts a limit on lens resolution. Two, consumers will see megapixel as another marketing ploy. They don’t need more pixels for 4x6s. New cameras are sold not as upgrades, but as 2nd or 3rd units.

For those who say that FF will always be too expensive, I remind
you that just six years ago, the 2MP Kodak DCS520 cost $7500.

The high cost of the DCS520 was not just due to its primitive CCD sensor, but also the low-density digital circuits in its huge body. Canon’s ability to shrink the DIGIT chip leaves the sensor as the only remaining costly electronic component.
Peter Kwok

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