Ad campaign: Heavy

Challenge #66 in the The Art Director series. Hosted by jezsik.

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The client is creating a conceptual ad campaign on the theme of "Heavy." We don't know anything about the service or product offered; the client claims that it will bias our image selection. They are looking for weighty images that will evoke the "Wow, that's heavy" response from a viewer. The client is not keen on photos of heavy people ... unless you are able to make it tasteful. Note that heavy refers to weight and mass, not seriousness.

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diet on Monday

by christosd

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Camera:	Fujifilm FinePix X100
Lens:
Submitted:	Tuesday, 10th April, 2012 09:54 (GMT)
Taken:	Wednesday, 15th February, 2012
Focal length:	23 mm
Shutter speed:	142857/20000000 sec
Aperture:	F2
ISO:	200
Notes:
Views:	346
Galleries:	View this photo in christosd's gallery

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