Ad campaign: Heavy

Challenge #66 in the The Art Director series. Hosted by jezsik.

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The client is creating a conceptual ad campaign on the theme of "Heavy." We don't know anything about the service or product offered; the client claims that it will bias our image selection. They are looking for weighty images that will evoke the "Wow, that's heavy" response from a viewer. The client is not keen on photos of heavy people ... unless you are able to make it tasteful. Note that heavy refers to weight and mass, not seriousness.

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One, Two, Three, Lift!

by RuthC

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A very small determined spider with a very large cockroach, which the spider plans to have for lunch.

Camera:	Canon PowerShot SD700 IS (Digital IXUS 800 IS / IXY Digital 800 IS)
Lens:
Submitted:	Thursday, 5th April, 2012 09:54 (GMT)
Taken:	Sunday, 5th December, 2010
Focal length:	5.8 mm
Shutter speed:	1/160 sec
Aperture:	F2.8
ISO:
Notes:	Hand-held.
Views:	308
Galleries:	View this photo in RuthC's gallery

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