Ad campaign: Heavy

Challenge #66 in the The Art Director series. Hosted by jezsik.

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The client is creating a conceptual ad campaign on the theme of "Heavy." We don't know anything about the service or product offered; the client claims that it will bias our image selection. They are looking for weighty images that will evoke the "Wow, that's heavy" response from a viewer. The client is not keen on photos of heavy people ... unless you are able to make it tasteful. Note that heavy refers to weight and mass, not seriousness.

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One, Two, Three, Lift!

by RuthC

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A very small determined spider with a very large cockroach, which the spider plans to have for lunch.

Camera:	Canon PowerShot SD700 IS (Digital IXUS 800 IS / IXY Digital 800 IS)
Lens:
Submitted:	Thursday, 5th April, 2012 09:54 (GMT)
Taken:	Sunday, 5th December, 2010
Focal length:	5.8 mm
Shutter speed:	1/160 sec
Aperture:	F2.8
ISO:
Notes:	Hand-held.
Views:	307
Galleries:	View this photo in RuthC's gallery

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131	What is the worst trend in current photography?
87	D850 may have a hybrid electronic finder (Picture)
84	Nikon 850 to have e v f
78	Supposed "reach" advantage for DX vs FX; is it just the equivalence of digital zoom?
64	Welcome to Romania - a new series of stamps, including and my photos.
63	More D850 Specs: 45-46 MP...
56	Why doesn't the 5DS/DSR get any love?
50	D850 will have hybrid optical / electrical viewfinder
50	Does Ricoh need more convincing reason to go for mirrorless cameras?
48	5Div - One Index of Its Popularity
42	XT2 Greens?
40	Considering Sony a9 (from Canon 5D IV)
38	Any recommendations for a travel tripod?
33	Did Sony know about the D850?
31	My highest review score ever
31	X-T1 or XT-20? Worth the extra money?
30	Plagiarize.. [let no-one else's work evade-your-eyes!]
30	Has anyone considered switching to the Sony a9?
29	a6000 + 10-18mm + ND1000 = heavy vignetting
29	Canon 6D mark II bashing 'nerds'


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