The size of imagers to come? "Atmel Corporation (Nasdaq:ATML - news) today announced the immediate availability of its MPIX 1 single chip digital camera processor. The chip, first sampled in June of this year, supports up to 16 megapixel CCD and CMOS type imagers. Production is now ramping up in support of two major customers, one with a digital camera consumer product and the other with an industrial application. "
Atmel Ships 16 Megapixel Digital Camera Processor Chip
SAN JOSE, Calif.--(BUSINESS WIRE)--July 31, 2000--Atmel Corporation (Nasdaq:ATML - news) today announced the immediate availability of its MPIX 1 single chip digital camera processor. The chip, first sampled in June of this year, supports up to 16 megapixel CCD and CMOS type imagers. Production is now ramping up in support of two major customers, one with a digital camera consumer product and the other with an industrial application.
MPIX 1, which is the first of a family of products, is the most highly integrated camera engine in the market and requires fewer support chips than any other competitive product currently available. Based on an ARM 7 processor that controls the entire chip, the digital camera processor provides a large number of hardware features including DSP functions for imager processing, baseline JPEG compression/decompression, interfaces for all Flash cards, full speed USB interface and UART for PC camera applications, as well as direct interfaces to UNIPAC, and EPSON LCDs.
The processor IC is cost effective enough to support medium quality consumer cameras, and is powerful enough to support the highest image quality required in professional and industrial cameras. In addition to high quality still pictures, the chip has movie mode options which include single shot and freeze mode, programmable size imager window and programmable size movie window through decimation and zooming. The powerful MPIX 1 image processor provides smear correction, color recovery, gamma correction, RGB-to-YC and YC-to-RGB conversion, saturation control plus luminance enhancement and chroma gain.
Atmel's Director of Multimedia and Communications Products, Nick Kanopoulos remarked, "It takes still pictures, it displays video, it records/plays back voice memos and it is simply the most integrated camera processor in the market today.''
The ARM 7 processor has readily available third party development tools. In addition, Atmel provides an OEM Development kit at a cost of $15,000, this emulates the entire camera and contains a CCD modual plus the board with access to all interfaces. The MPIX 1 product is offered for sale in the USA, Europe and parts of Asia at a price of $15 in high production volumes.
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