If you're looking for something simple and easy to use then consider Olympus's new additions to the FE range. The five megapixel FE-110 and the four megapixel FE-100 are 'ideal starter cameras' and each button delivers one function and doesn't open up a whole host of menu options to confuse the uninitiated. They also feature the obligatory movie mode, macro function and have a 1.5-inch LCD screen. The Olympus FE-100 is priced around $149.99 (£120) and will be available in September and the FE-110 is priced around $199.99 (£150) and will be available in October.

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Press Release:

The Olympus FE-100 and FE-110

Start as you mean to go on

London, 29 August 2005 – If you struggle getting through manuals or become baffled by technology then getting to grips with a new piece of kit can feel more like a chore than the delight you envisaged whilst choosing your ideal camera. Smart snappers will be relieved to know that with the new Olympus FE-100 and FE-110 cameras they’ll be capturing pictures perfectly in minutes!

Getting to grips with all the features is easy as each control button delivers just one function so there’s no fiddling around with buttons and missing that great picture opportunity. Also, these cameras mean even if you’re only just starting out with digital technology it doesn’t mean you have to miss out on top quality equipment.

The Olympus FE-100 is priced around £120 and will be available in shops in September and the FE-110 is priced around £150 and will be available in October.

With 5.0 and 4.0 million pixels respectively, the FE-110 and FE-100 have the pixel power to promise crystal clear images. You can check out the snaps you’ve just taken clearly on the LCD screen and to make sure you pick the ideal exposure for each picture there are four scene modes to chose from including ‘Portrait’ and ‘Night scene’.

Making sure you don’t miss any of the action the FE-100 and FE-110 both feature optical zoom lenses magnifying by x 2.8. And, so you can get up close and personal, the cameras also have Super Macro technology, which enables pictures to be taken at close range, even from just 2cms away. For moving memories both cameras can record video footage too.

To top it all the FE-100 and FE-110 are attractive and lightweight, ideal for having on you at all times, ensuring you never miss out on those one-off picture-taking moments.

The Olympus FE-110 and FE-100 – main features:

  • FE-110: 5.0 million pixels, FE-100: 4.0 million pixels
  • 2.8x optical zoom plus 4x digital zoom
  • 3.8cm/1.5” LCD
  • One button per function
  • Four scene modes (Portrait, Self-Portrait, Night Scene, Landscape)
  • Super Macro
  • Movie function
  • 28MB internal memory plus xD-Picture Card slot
  • Accepts standard (rechargeable) AA batteries

For more information and where to buy Olympus products please go to www.olympus.com or call free on 0800 072 0070 (UK number).

Olympus FE-110 and FE-100 specifications


Olympus FE-110
Olympus FE-110

Olympus FE-100
Olympus FE-100


• 1/2.5" Type CCD
• 5.4 million pixels total
• 5.0 million effective pixels

• 1/2.5" Type CCD
• 4.2 million pixels total
• 4.0 million effective pixels
Image sizes • 2560 x 1920
• 1600 x 1200
• 640 x 480
• 2272 x 1704
• 1600 x 1200
• 640 x 480
Movie clips • 320 x 240 @ 15 fps
• With sound and up to the capacity of the memory card
File formats

• Still: JPEG
• Movie: QuickTime Motion JPEG

Lens • 38 - 106mm (35 mm equiv) 2.8x optical zoom
• F 3.0 - 5.0
Digital zoom Up to 4x
Focus TTL CCD system auto focus
AF area modes Center spot auto focus
AF assist lamp Yes
Focus distance • Normal: 0.5m - infinity
• Macro: 20 cm (wide) 50 cm (tele)
• Super macro: 2 cm
Metering Center-weighted
ISO sensitivity • Auto
• ISO 64 - 320
• Auto
• ISO 64 - 400
Exposure compensation • +/- 2EV
• 1/3 EV steps
Shutter speed 2 - 1/2000 sec
Modes Program
Scene modes • Portrait
• Self-Portrait
• Night Scene
• Landscape
White balance iESP Auto
Self timer Yes
Flash • Built-in
• Modes: Auto, red-eye reduction, fill-in, off
• Range: 0.2 m - 3.8 m (wide) / 0.5 m - 2.2 (tele)
• Guide number: 7
Viewfinder None
LCD monitor • 1.5" TFT LCD
• 130,000 pixels
Connectivity • USB
• DC in
Print compliance • DPOF
• EXIF 2.2
• PictBridge
Storage • xD-Picture Card
• 28 MB internal memory
Power • 2x AA battery (NiMH, NiCd, alkaline)
• Adapter optional
Weight (no batt) 140 g (4.9 oz)
Dimensions 88 x 63 x 39 mm (3.4 x 2.5 x 1.5 in)

Additional images