Atomos rocks the house
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Atomos rocks the house

An afternoon trip to the Atomos booth is like the NAB equivalent of trying to get into a U2 concert. Things got so crazy in recent years (thanks in part to daily equipment giveaways), that for 2017 Atomos built a booth where CEO Jeromy Young could hold court and do live demos for the masses from an elevated perch. I almost expected him to start singing 'Don't cry for me, Argentina' as he leaned over the balcony.

But the masses had good reason to be excited, because Atomos showed off a couple very cool products...