Sony Introduces Speedy α58 Digital SLT Camera Featuring New 20.1 MP APS-C Sensor Powered by Translucent Mirror Technology 

Exciting New DSLT Model Features OLED Viewfinder, up to 8 fps shooting, Auto Object Framing and more

SAN DIEGO, Feb. 25, 2013 Lightweight, easy to use and packed with a variety of powerful imaging capabilities, the new Sony SLT-A58 camera is an ideal choice for consumers eager to explore the world of DSLR-style interchangeable lens photography.

The new α58 camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting. This innovative technology also allows the camera to shoot sharply focused images at up to eight frames per second (in Tele-Zoom High Speed Shooting Mode), ensuring that every important detail of any precious moment is fully captured.

At the heart of the new α58 camera is a brand new, highly advanced 20.1 (approx.) effective megapixel Exmor APS HD CMOS sensor teamed with an improved BIONZ image processing engine, which individually adjusts levels of noise reduction and sharpness in different imaging areas.  This powerful combination of sensor and processor gives the camera an extra-wide sensitivity range of ISO 100 to 16000, and ensures that it can produce exceptionally detailed, low-noise still images and full HD videos in all types of lighting conditions.

"With the new α58 model, we are bringing unparalleled levels of performance, speed and design to the world of affordable-class DSLR cameras", said Mike Kahn, director of the Alpha business at Sony.  “Featuring our innovative Translucent Mirror Technology, a brand new, high-resolution image sensor and a variety of new, convenient technologies all packaged at a great price, it is perfect for consumers looking to upgrade from the world of point-and-shoot cameras or replace an older DLSR."

To improve the framing, focusing and image playback experience, the α58 camera features a bright new OLED Tru-Finder electronic viewfinder.Using the EVF, shooters can instantly see the result of adjusting exposure compensation, aperture, ISO, white balance, Picture Effect and other parameters while they are composing - not afterwards.  It's a great teaching and learning tool, and a huge help for framing and creating that “perfect shot” with full confidence.

To complement its high-speed shooting capabilities, the α58 camera has a high-performance 15-point AF system that features new Lock-on Autofocus technology for speedier, more accurate subject tracking.  This makes it easier for shooters to focus on and capture fast moving subjects like birds in flight, kids playing sports and virtually everything in between.

The new α58 also introduces new Auto Object Framing technology, an evolution of the innovative Auto Portrait Framing feature introduced last year in Sony’s lineup of interchangeable lens cameras.   With Auto Object Framing, the α58 camera judges what’s in the scene – one person, two people, even moving objects or macro subjects – tracking, framing and cropping the shot to create powerful, professionally-framed compositions. Cropped photos are boosted back to full resolution using Sony’s unique By Pixel Super Resolution technology, and both the original and re-composed image files are saved for review.

Additionally, the new camera features a total of 15 artistic ‘in-camera’ Picture Effect treatments including Toy Camera, Mono and Partial Color and much more, all of which can be accessed instantly from the mode dial. 

The α58 model is Sony’s first A-mount interchangeable lens camera that offers support for new TRILUMINOS Color, which allows consumers to experience an expanded palette of colors when content from the camera is played back on any BRAVIA TV that supports TRILUMINOS Display.

The Sony A-mount camera system now features a total of 35 interchangeable lenses - including several Carl Zeiss® and G-series optics - that offer the ultimate in performance, sharpness and clarity.

Press Release

Sony Introduces the α NEX-3N: The World’s Smallest and Lightest Interchangeable Lens Camera with an APS-C Size Sensor

Stylish New Camera Features Advanced 16.1 MP APS-C Sensor, Fingertip Zoom Control, New Auto Object Framing and more

SAN DIEGO, Feb. 25, 2013 – Sony’s new α NEX-3N digital camera delivers professional quality photos and Full HD videos in an ultra-compact body weighing in at just under 7.5 ounces, making it the world’s smallest and lightest interchangeable lens camera with an APS-C size sensor.*

The new NEX-3N camera will be offered as a kit with the sharp, compact SELP1650 motorized zoom lens, offering the ultimate package of portability and performance in a compact system camera.  The camera features a newly added zoom lever on top of the body, allowing for smooth fingertip control of lens focal length.   The lever can also adjust digital zoom on the camera if a powered zoom lens (SELP1650 or SELP18200) is not being used.

The powerful, 16.1 effective megapixel APS HD CMOS sensor in the new NEX-3N camera is identical in size to those found in traditional DSLR cameras.  Its large surface area takes in more light during image capture, allowing the camera to produce flawless, low-noise photographs with blurred backgrounds and highly detailed full HD videos (60i/24p).  It also boosts maximum camera sensitivity to ISO16000, resulting in exceptional low-light shooting performance.             

"The new NEX-3N is the ideal camera to introduce consumers to the creative world of interchangeable lens photography, offering new levels of performance and convenience never before realized in a mirrorless model," said Mike Kahn, director of the Alpha business at Sony. "By pairing the camera with our retractable SELP1650 lens, loading it up with a host of our newest, most advanced technologies and offering it at a great price point, we’ve created a palm-sized powerhouse that promises outstanding value for our customers."

The NEX-3N camera debuts new Auto Object Framing technology, which allows shooters to create professionally framed photos with each composition. This innovative feature identifies the main object of the framed scene – whether it’s one person, two people or even macro and moving subjects – and then automatically trims the scene around the object to create a professionally-styled composition. The cropped photo is then boosted to full resolution using Sony’s unique By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures. Both the original and cropped image files are saved for review. 

Additionally, the NEX-3N model is built with an evolved BIONZ processor that utilizes the same area-specific noise reduction technology featured on Sony’s acclaimed full-frame α99 camera.  The high-power processor individually adjusts level of noise reduction and sharpness in different imaging areas, assuring crisp, ultra-low noise handheld shots in all types of lighting situations without loss of detail.

The NEX-3N is also the first E-mount interchangeable lens camera from Sony that offers support for new "TRILUMINOS Color".  This allows consumers to experience a dramatically expanded palette of vivid, ultra-realistic colors when videos and still images from the camera are played back on any BRAVIA TV with support for "TRILUMINOS Display".

Other convenient essentials include a crisp, bright, 7.5cm (3.0-type) LCD screen that flips 180 degrees for hassle-free self-portraits, as well as a new, easy-to-hold textured grip.

Shooters can now choose from a range of 13 high-quality E-mount lenses available for use with the NEX-3N camera to realize its full creative potential.   The line-up includes a variety of telephoto, zoom, wide angle, and macro lenses manufactured by both Sony and Carl Zeiss® to suit any shooting situation. Each model blends superb optical performance with elegant styling to complement the E-mount camera line.  

Pricing and Availability

The new NEX-3N compact digital camera will be available this April in black and white in a kit with the motorized 16-50mm zoom lens (model SELP1650) for about $500. 

The camera kit and a range of compatible E-mount lenses and accessories including the LCS-SB1 sling bag will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.