Pre-CES 2010: Eye-Fi has launched its second generation of wireless SD cards promising faster write and transmission speeds as well as new features. The Eye-Fi Pro X2 is an 8GB SDHC card offering class 6 transfer speeds (guaranteed 6MB/s) and faster (802.11n compliant) wireless data rates. It also features an optional 'Endless Memory' mode in which the card will automatically delete content it has already transferred, when it fills to a user defined level.
The company has also developed 'Eye-Fi Center', a desktop application for managing the card and its output.
EYE-FI UNVEILS NEXT GENERATION EXPERIENCE AND THE WORLD’S MOST ADVANCED MEMORY CARD
New Endless Memory Mode Gives Users Virtually Unlimited Storage
Eye-Fi Introduces Eye-Fi Center, Software that Makes Sharing Photos and Videos Easier
INTERNATIONAL CONSUMER ELECTRONICS SHOW, LAS VEGAS — Jan. 5, 2010 — Eye-Fi Inc. has developed the next generation Eye-Fi experience, which includes an entirely new platform and more flexible sharing options. Unveiled today, the 8GB Eye-Fi Pro X2 is powered by Eye-Fi’s proprietary X2 engine and is the company’s revolutionary step in achieving high-end memory card performance. Photo enthusiasts will benefit from increased storage capacity, Class 6 performance for faster read/write speeds, faster-than-ever wireless photo and video uploads and increased Wi-Fi range.
Eye-Fi Pro X2 users will also benefit from a new feature, Endless Memory mode, which enables the Eye-Fi card to automatically make space available after photos and videos are uploaded. Last, Eye-Fi is introducing Eye-Fi Center, a new desktop application that gives users more options in sharing their digital memories.
“With the introduction of our first wireless memory card, we made backing up and sharing photos effortless. Now, we’re again redefining what is possible with a leap forward in technology, performance and user experience,” said Jef Holove, CEO of Eye-Fi. “The new X2 engine delivers further on the promise of a connected device – more convenience and virtually endless storage capacity, so there is no cap on the memories that can be captured.”
The Eye-Fi Pro X2 has been honored this year as a CES Innovations Honoree. More information will be available in Eye-Fi’s CES booth in the Digital Imaging Zone of South Hall Three at the LVCC, #31916.
Eye-Fi Pro X2 – Faster than Ever
The 8GB SDHC Eye-Fi Pro X2 is powered by Eye-Fi’s proprietary X2 engine which includes an exclusively designed chip and an 802.11n radio. The X2 engine enables greater flexibility in memory capacity and faster read write/speeds, achieving Class 6 performance. The 802.11n radio and a new antenna design enable faster wireless uploads and increased Wi-Fi range, and still support the 802.11b and 802.11g standards.
The Eye-Fi Pro X2 wirelessly uploads JPEG and RAW images and videos from the camera to computer and one of 25 online photo and video sharing sites, such as Flickr, Picasa or Facebook. It also allows users to create an ad hoc connection directly to their computer to wirelessly upload photos and videos while away from a wireless router. Or users can upload away from home at more than 10,000 Wayport and open hotspots. Pro X2 automatically geotags photos with information about where the images were taken.
It is available for pre-order on www.eye.fi and at select online retailers such as Amazon.com for an MSRP of $149.99.
“More and more we’re seeing smart devices like the Eye-Fi card that enable a better user experience. With the volume of photos and videos that are taken every day, consumers want a fast, convenient way to get their images off their camera to their computer and the Web for further processing and sharing,” said Alan Bullock of InfoTrends. “Eye-Fi allows consumers to add these capabilities for far less than the cost of a wireless camera.”
Endless Memory – No Cap to the Number of Memories that Can be Captured
In Endless Memory mode users can choose to have Eye-Fi automatically make space available on their Eye-Fi Pro X2. Using the card’s ability to communicate with the Eye-Fi Service, it receives confirmation whenever photos and videos are safely delivered to the user’s computer and/or online sharing site. When the card reaches the user’s pre-determined amount of space used, it will remove files that have been safely uploaded, beginning with the oldest – even when the card is not connected to the network. If files have not yet been uploaded, the Pro X2 will not remove them. This option can be set up in Eye-Fi Center.
Eye-Fi Center – Easier Storing and Sharing on Multiple Sharing Sites
Eye-Fi also introduced Eye-Fi Center, a new desktop application for managing the Eye-Fi card and experience. Eye-Fi Center has a redesigned interface that is easy to navigate and use, with drag and drop capabilities. Eye-Fi Center allows users to easily select and republish photos and videos to different online locations, so users can share on multiple sites. It also allows users to get any photos or videos on their computer (even those not uploaded with an Eye-Fi card) into the Eye-Fi system, where they can be easily published online. And it allows users to access some features, even when not connected to the Internet, such as adding a wireless network to their card.
Eye-Fi Center will be available for download later this month.
CES Innovations Honoree
The Eye-Fi Pro X2 has been named an International CES Innovations 2010 Design and Engineering Award Honoree for the X2 engine’s innovative design qualities. Products entered in this program are judged by a panel of independent industrial designers, engineers and members of the media to honor cutting edge consumer electronics products. It will be on display in the Grand Lobby of the LVCC during the 2010 International CES.
Eye-Fi’s current line-up of wireless SD and SDHC memory cards range in price from $49-$149 and are available at www.eye.fi, in store at Apple Retail Stores and Best Buy locations, and at major online retailers such as Amazon.com and Walmart.com.
Eye-Fi has received numerous product awards including Popular Photography’s 2009Photography’s Outstanding Products (POP) awards and “Last Gadget Standing” at the 2009 Consumer Electronics Show in Las Vegas for the second year in a row. For more information, please visit www.eye.fi or follow us on Twitter @EyeFiCard.
|Waffles with fruits by Coolinarka|
from Food photography (desserts)
|Vestrahorn Frozen Reflection by Will B Milner|
from Ice cold
Canon's new EF-S 35mm F2.8 Macro lens is not only compact and affordable, but it is a pretty good performer as well. We put it to the test with eyeballs, flowers and even some antique cameras. Read more
Google has updated its Photos mobile apps to support the recently announced service for creating and printing physical photo books.
Europeana Photography is a new online image archive that includes more than 2 million historical photographs from European collections in 34 countries, covering the first 100 years of photography. Read more
Manufacturers love to state CRI (color rendering index) numbers to prove that their LED lights will provide great color, but a single CRI score doesn't tell the whole story.
NASA's Juno spacecraft is sending back its first images from Jovean orbit, and they're beautiful. Read more
We got our hands on the first zoom lens available for Fujifim's new digital medium format system. Check out the samples
As summer really gets going over here in the Northern hemisphere, the team at Imaging Resource has put together a list of the best cameras for backpacking.
The Ukrainian Parliament banned statues of Lenin in 2015. Two years later, the monuments no longer adorn public buildings or stand watch over town squares, but they're still there.
If you had to choose one camera to bring along for the ultimate West coast road trip, what would it be? DPR's Sam Spencer choose the X100F. Read more
The a9 boasts impressive capability. As more examples of it in practice pour in, Sony's claims hold up. Watch the a9 track and maintain focus on a rapidly approaching basketball.
Last week, more than a million tonnes of Californian coastline slid into the ocean, taking part of Highway 1 with it. Check out the remodeling in photos taken before and after the landslide.
Even after eighteen months of reviewing the latest, greatest, shiniest and must-buy-me-est new gear, DPReview staffer Carey Rose has continued to use older DSLR cameras for his freelance work. But now, that might be changing. Read more
Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it's said in a presentation to investors. A focus on high value cameras and lenses should boost operating income, it says. Read more
It's nicknamed the 'Cycloptic Mustard Monster,' and is a 3D printed medium format camera. Read more
The new NanGuang LED lights are battery powered and come with accessories including filters and diffusers.
Have you been telling yourself, "Hey, I really need one of those 8K displays?" A video about Dell's new 8K monitor shows you what to expect. Is it really that much better?
Tamara Lackey, a Nikon ambassador USA and pro shooter, discusses embracing self-consciousness as a means of connecting with subjects.
There's a new Spiderman movie coming out and the poster been generating a lot of online chatter. Mostly about how it looks like the creation of a fevered teenager that just discovered Photoshop.
An honest defense of the system's merits, with photos as proof.
Copyright disputes are no fun at all. 'Binded' is a new startup that aims to simplify the process of registering - and enforcing - copyright for photographers. Read more
Not everyone wants to pay a premium for a long zoom camera. Thankfully, there are many reasonably priced cameras available, though they won't offer the same image quality as enthusiast models. In this updated roundup we look at big zoom cameras with more consumer-friendly price tags. Read more
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.