Introduction
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Introduction

On Wednesday Apple launched its new iPhone models for 2018, the XS, XS Max and XR. The two XS devices come with OLED HDR displays, that offer a 60% improvement in dynamic range compared to the iPhone X (1,000,000:1 contrast ratio). On the iPhone XS the screen measures 5.8", on the Max variant it is 6.5". Both devices come with a dual-camera setup that combines a wide-angle main camera with a 2x tele module.

The iPhone XR is a more affordable model and has to make do with a 6.1" LCD display and a single-camera setup. The iPhone XS and XS Max will be available first, shipping September 21st in 64GB, 256GB and 512GB configurations. The XS starts at $999; the XS Max starts at $1099. The iPhone XR will ship October 26th starting at $749 with 64GB, 128GB and 256GB configurations.

All phones sport the industry's most color accurate, wide color gamut (P3) displays which, combined with best-in-class color management built into the OS, ensures accurate display of photos and videos. When you go to print or share an image online, you can rest assured that color rendition will be consistent.

At first sight the new cameras aren't much different from last year's iPhone X but improvements have been made in terms of hardware, software and features. On the following pages we take a closer look.