There have long been rumors that Nikon would make a mirrorless camera with a roughly 2.7x crop, causing a degree of confusion about why it would base a system around a sensor so much smaller than its rivals. We can certainly see why it would make sense for Nikon. In this opinion piece we try to look at why the company might have made this decision. We are not saying whether we think it is the right or wrong move, just proposing what the company might have been thinking.
A lot of the company's recent success comes from its DSLR business. It also has a great many customers with significant investments in its F-mount system, who are unlikely to appreciate any sign that Nikon is anything less that 100% committed to the F-mount for high-end photography. If you accept that Nikon has to produce a competitor in the mirrorless market, you would also have to conclude that it would want to do so in a way that wouldn't risk jeopardizing its DSLR sales.
Bridging the middle ground
Producing a relatively small sensor mirrorless system provides a middle ground between compact cameras and DSLRs - precisely the kind of need that Panasonic, Sony and Olympus have been explicitly targeting. It's a market of people who would never buy a DSLR and (if they behave anything like entry-level DSLR buyers), probably won't buy other lenses either. Nikon is certainly making clear that it's aiming at Facebook shooters - people who enjoy photography but don't necessarily consider themselves to be photographers.
|The 1" sensor allows the Nikon 1 system to fill a gap in the company's lineup without risking damaging its own DSLR sales.|
Even with a sensor significantly smaller than the ones used by those other brands, a 1" sensor camera is still likely to offer better image quality than a high-end compact such as the P7100 can give, so still represents an upgrade.
To put it in context, the Nikon 1 system's sensor is 4 times bigger than the one in most compact cameras and 2.5x bigger than the 1/1.7" type used in expensive enthusiast compacts. However, it is only half the size of the sensor in a Micro Four Thirds camera and one third the size of the APS-C format used in most DSLRs. This is likely to mean more noise and less control over depth-of-field but the smaller, lighter lens elements should make it easier to make it to focus quickly.
|The Nikon 1's 'CX' format sensor sits between the conventional compact camera sizes and those used in DSLRs and Mirrorless cameras.|
Such a system should also have a distinct size (and potentially price) advantage over the larger sensor mirrorless systems (though the V1 and J1 are not as small, nor anywhere near as cheap as you might think they could be). Given the strength of the company's brand perception in some markets, this could work well for Nikon, even if the smaller sensor is likely to mean lower image quality at high ISO than its larger sensor competitors.
"What do you mean, this one has a smaller sensor?"
If bringing multiple sensor sizes into the mirrorless market ends up seeding customer confusion about mirrorless cameras' capabilities (especially in markets where such systems haven't yet become a success), this would only serve to benefit Nikon's DSLR sales.
Sep 20, 2014
Sep 19, 2014
Sep 17, 2014
Sep 16, 2014
|Hook Head Lighthouse by kroker|
from Best Photo of the Week
|Green turtle in the shallows by gcachon|
Canon went and put an APS-C sensor in a G series compact. The result is a mighty tempting camera for travel.
Google Photos is adding a few pet-friendly features that will make it easier to find photos of your favorite pooch. Now, you can organize your pet photos by facial recognition, and you can even search your library by breed.
Colorful tripod maker MeFOTO has launched a new tripod... and a whole new brand name. Meet the GlobeTrotter travel video tripod, the first product to be released under the MeVIDEO brand.
If you own a Moto Z, you'll soon be able to attach a Polaroid instant printer to it. Check out the unreleased Moto Mod, which was leaked earlier today.
DJI has developed a technology called AeroScope that allows law enforcement to identify and track airborne drones that are breaking UAV regulations, while simultaneously addressing privacy concerns.
The Nikon D850 is a 45.7MP full-frame DSLR with an autofocus system lifted wholesale from the pro-sports focused D5. 4K capture, continuous shooting at 7 or 9 frames per second make it sound like the ultimate all rounder. Is it all that these specs suggest?
The Mate 10's Kirin 970 chipset with integrated AI processing allows for object recognition, motion detection and automatic scene selection in the camera app.
DxO has announced version 3.0 of the iOS app for its 'One' connected camera. It adds support for multi-camera Facebook Live broadcasting and both time-lapse still and video capture. Android users will be pleased to hear that a One for their platform is on the way, as well. Several new accessories are available, including a battery pack.
Canon has introduced the PowerShot G1 X Mark III, which borrows the 24MP APS-C sensor and Dual Pixel AF system from the company's recent mirrorless and DSLR cameras, adds a 24-72mm equiv., F2.8-5.6 lens and puts them into a lightweight body – but it'll cost you quite a bit.
It's not often that we see a genuinely interesting compact camera, and the Canon PowerShot G1 X Mark III is one such beast. We've pulled out the top features of the camera and tell you why they matter – and put the Mark III up against the competition.
Apple's HDR effect in the iPhone 8 Plus is on by default and more aggressive than in previous generations. It's also good enough to convince DPR contributor Jeff Carlson to leave it on all the time.
Canon's 28mm F2.8 IS USM may be small in size, but it's big on fun. We wrote about our experience using it as our only lens in Big Sur, California, but in case you missed out on our full gallery, take a look to see what this little lens can do.
Travel photographer Elia Locardi tells the story behind this gorgeous (and rare) panorama of the Dubai cityscape draped in fog.
Bison, drift cars, horseback riders, antelope – from the beach to the race track, the Sony 100-400mm G Master is one versatile piece of kit.
"Wildlife photography in Yellowstone National Park is an incredible opportunity, yet some bad photographers are giving all photographers a bad name by not following the rules."
Casio's bionic-looking new action camera, the GZE-1, is built with extreme sports in mind. The little camera is drop-proof, freeze-proof, dust-proof, and waterproof to 50 meters.
Yashica recently released the digiFilm Y35: a camera that tries to simulate the "experience" of shooting film... and it's just the worst.
Western Digital has revealed some interesting new technology that, it claims, will allow them to develop 40TB hard drives by the year 2025.
Photographer Micael Widell wanted to see just how affordable it could possibly be to get into digital photography—so he bought a full DSLR kit with battery grip and 50mm lens on eBay for just $80.
Confused about DxOMark's scoring system? This straightforward video by Marques Brownlee breaks down how DxO gets its scores, and why you should always look beyond that "overall" number.
It's not exactly a revolutionary device, but the iPhone 8 Plus does promise some evolutionary updates in the camera department. DPR contributor Jeff Carlson has been putting the 8 Plus to the test in some everyday shooting situations – take a look at how it fared.
This week in Hollywood, DJI introduced its new Zenmuse X7 camera, a Super 35 format cinema camera of its own design that can also capture 24MP still images in APS-C format. Is it time to start thinking of DJI as a camera company?
Landscape and astrophotographer Asif Islam shot a series of timelapses starting in Los Angeles and getting farther and farther away, showing how the Milky Way emerges as the light pollution fades.
Ultraviolet photography is something that relatively few photographers explore, but it’s a fascinating realm to explore with less of an investment in equipment than most people think.
After almost fifteen years of nearly buying one, Barney recently found a working Canon PowerShot G5 in his local thrift shop. It must be Throwback Thursday.
DJI has launched the Zenmuse X7, a Raw video capable Super 35 camera module. The camera/gimbal system which mounts to the company's drones features a new, proprietary lens mount.
Windowed is a free app that lets you upload photos to Instagram straight from your Mac or PC—no tablet, smartphone, or complicated workaround required.
Nikon has published a list lenses that it deems worthy of its newest DSLR: the 45.7MP Nikon D850.
The Nikon D850 isn't the first camera to hit triple digits on DxOMark; in fact, the Pentax 645Z was listed at 101 all the way back in 2015. So why was the full review never published? DxOMark explained earlier today.
Due to 'slower-than-expected development of the VR market,' Nokia has decided to pull the plug on its $25K Ozo VR camera while it restructures the company and sheds as many as 310 jobs.