There have long been rumors that Nikon would make a mirrorless camera with a roughly 2.7x crop, causing a degree of confusion about why it would base a system around a sensor so much smaller than its rivals. We can certainly see why it would make sense for Nikon. In this opinion piece we try to look at why the company might have made this decision. We are not saying whether we think it is the right or wrong move, just proposing what the company might have been thinking.
A lot of the company's recent success comes from its DSLR business. It also has a great many customers with significant investments in its F-mount system, who are unlikely to appreciate any sign that Nikon is anything less that 100% committed to the F-mount for high-end photography. If you accept that Nikon has to produce a competitor in the mirrorless market, you would also have to conclude that it would want to do so in a way that wouldn't risk jeopardizing its DSLR sales.
Bridging the middle ground
Producing a relatively small sensor mirrorless system provides a middle ground between compact cameras and DSLRs - precisely the kind of need that Panasonic, Sony and Olympus have been explicitly targeting. It's a market of people who would never buy a DSLR and (if they behave anything like entry-level DSLR buyers), probably won't buy other lenses either. Nikon is certainly making clear that it's aiming at Facebook shooters - people who enjoy photography but don't necessarily consider themselves to be photographers.
|The 1" sensor allows the Nikon 1 system to fill a gap in the company's lineup without risking damaging its own DSLR sales.|
Even with a sensor significantly smaller than the ones used by those other brands, a 1" sensor camera is still likely to offer better image quality than a high-end compact such as the P7100 can give, so still represents an upgrade.
To put it in context, the Nikon 1 system's sensor is 4 times bigger than the one in most compact cameras and 2.5x bigger than the 1/1.7" type used in expensive enthusiast compacts. However, it is only half the size of the sensor in a Micro Four Thirds camera and one third the size of the APS-C format used in most DSLRs. This is likely to mean more noise and less control over depth-of-field but the smaller, lighter lens elements should make it easier to make it to focus quickly.
|The Nikon 1's 'CX' format sensor sits between the conventional compact camera sizes and those used in DSLRs and Mirrorless cameras.|
Such a system should also have a distinct size (and potentially price) advantage over the larger sensor mirrorless systems (though the V1 and J1 are not as small, nor anywhere near as cheap as you might think they could be). Given the strength of the company's brand perception in some markets, this could work well for Nikon, even if the smaller sensor is likely to mean lower image quality at high ISO than its larger sensor competitors.
"What do you mean, this one has a smaller sensor?"
If bringing multiple sensor sizes into the mirrorless market ends up seeding customer confusion about mirrorless cameras' capabilities (especially in markets where such systems haven't yet become a success), this would only serve to benefit Nikon's DSLR sales.
Sep 20, 2014
Sep 19, 2014
Sep 17, 2014
Sep 16, 2014
|Douaumont Ossuary by Eric 54-BNF|
from Armistice Day
|Silhouette at sunset by Jill Hancock|
from Portrait Lens (around 80mm or equivalent - please check the full rules)
There's never been a better time to shop for a new camera, but the number of options available can be overwhelming. In this series of buying guides we've provided customized recommendations for several use cases, from shooting landscapes to buying a first camera for a student photographer.
Shopping for a camera with a set budget? No problem! We've rounded up our favorite cameras, broken them into price brackets and picked the best of the bunch.
Looking for a lightweight compact camera that's easy to bring with you anywhere? Or maybe you're smartphone-shopping and want the one that takes the best picture. And what if you want to shoot from above? In these buyers guides we have recommendations for the best compact cameras, smartphones and drones.
Despite reports to the contrary, analysis of DPReview images by our friend Jim Kasson confirms a disappointing fact: Sony a7R III is still a Star Eater. But there may be some improvements.
As the saying goes: A photo is worth a thousand words. And if you're sending that photo through Facebook Messenger, your thousand words now look twice as nice after today's update to 4K resolution.
Get to know the new Leica CL in short order by giving our 90 second 'First look' video a watch.
Leica has just released the CL, the forth in its series of APS-C L-mount cameras. Despite sharing a name with a camera released in the mid-70s, the new CL is a thoroughly modern ILC, with a 24MP sensor and built-in electronic viewfinder.
The Leica CL is a 24MP rangefinder-style mirrorless camera, which sits alongside the TL2 in the company's APS-C lineup. We've been using one for a few days – check out our gallery of images.
While it shares a name with one of Leica's most popular and affordable cameras of the 1970s, the new CL is separated from its namesake by more than just years. We've been using one for a few days - click through for a detailed first-impressions report.
We're counting down our top 10 most popular sample galleries of 2017, and the #4 ranking goes to the Leica M10.
Sigma is discounting 13 different high-performance 'Art' series lenses from today until November 30th. The company is calling it an 'unprecedented' sale.
See DJI's 'AeroScope' drone-tracking technology in action. This is the system that DJI says can help law enforcement and airport (among others) track and identify rogue drones.
iPhone X owners can already accessorize their new phone with high-quality smartphone photography lenses courtesy of Moment's new lineup.
Considering buying Sigma's exciting new 16mm F1.4 DC DN Contemporary lens for crop-sensor E-Mount and M43? Check out these official full-res samples first!
Vimeo has just added support for 8K HDR 10-bit content, making it possible to show up to 75% of the colors the human eye can perceive vs the usual 35%. Take THAT YouTube.
The holidays are coming, but your gear isn't cutting it? It's time to treat yourself!
We're counting down our top 10 most popular sample galleries of 2017, and sitting pretty at #5 is the Fujifilm X-T20.
See some of the most iconic black-and-white photographs throughout history brought to life by a community of colorization enthusiasts and professional retouchers in the new book Retrographic.
Shopping for a photographer? Whether you are one yourself or not, chances are you could use some ideas. From stocking stuffers on up, we've got some photography gift suggestions for every budget.
We're counting down our top 10 most popular sample galleries of 2017. Drum roll please... the #6 spot belongs to none other than the Sigma 85mm F1.4 DH HSM Art.
Read the story behind this gorgeous wedding photo captured at Trolltunga in Norway by husband and wife duo Priscila Valentina Photography. The 14 hour hike in the rain that preceded this shot was TOTALLY worth it.
Go behind the scenes with filmmaker Nick Arcivos, who recently created a beautiful cinematic short film in Paris using only the iPhone X, a couple of gimbals, and a few lights. The results are very impressive.
A Bay Area startup offering a pay-by-the-photo camera service cleverly addresses the pain points photographers experience when they pick up their first DSLR. But can it survive the smartphone?
It's been a big year for software innovations, dual cameras and huge displays. Take a look at our picks for the top smartphone cameras and why we think they stand out.
We're counting down our top 10 most popular sample galleries of 2017. At the #7 spot is the ready-for-any-weather Olympus Tough TG-5.
By combining his skills as a time-lapse filmmaker and an engineer, Julian Tryba created this out-of-this-world creative 'layer-lapse' of New York City that alternates between night and day in time with the music.
Canon Japan's new lineup of novelty camera-themed gifts was just revealed online, including a lens mug and lens thermos, two retro camera-themed USB drives, and a picnic mat.
The Profoto A1 most certainly isn’t for everyone [...] But for those who are used to using the Profoto systems, and want something that pairs seamlessly with the strobes you already have, there is no better companion.
Fujifilm has asked a US district court to clear it of any wrongdoing, after allegedly being threatened with trademark litigation by Polaroid.
While a couple of our reviewers are out testing the Sony a7R III in Arizona, back in Seattle we slapped the camera in front of our studio scene to get a close look at its image quality. See how it stacks up against the competition.