Hands-on with the Sony a7 III
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Hands-on with the Sony a7 III

Last week Sony introduced its newest mirrorless camera, the a7 III, at an event in Las Vegas. Sony is positioning the a7 III as the 'basic model' in its line of full frame cameras, alongside the a7R III ('ultimate resolution') and a9 ('ultimate performance') models.

However, Sony explains that 'basic' doesn't imply that the camera isn't full-featured; in fact, the company says it's applying the 'basic' moniker in an attempt to raise the bar for minimum features and performance photographers should expect from any full frame body.

Whether or not you consider any $2000 full frame model 'basic,' it's difficult to argue that Sony hasn't packed a lot of features and performance into this camera at a relatively aggressive price point. Let's take a look.