Sony has announced the imminent availability of its Cyber-Shot DSC-S730, a 7.2 MP entry-level digicam with 3x optical zoom and 2.4" LCD. The emphasis here is firmly on value and ease of use though, in the best Sony tradition, style and quality of construction also play a major part. This particular model looks to be a europe-only release although it is entirely possible it will be launched in other markets under a different model designation. The DSC-S730 will be available from January 2008 for the altogether reasonable sum of €139/£99.

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Press release:

Start here for better-looking pictures: The great value new Sony Cyber-Shot S730

  • 7.2 effective megapixels
  • 2.4-inch LCD screen with wide viewing angle
  • High Sensitivity ISO 1250 for reduced camera shake
  • Easy-to-use on-screen function guide
  • 3x optical zoom lens

Light, compact and easy to use, the new Cyber-shot S730 presents a great-value entry point to the world of digital photography.

While it’s remarkably affordable, the Cyber-shot S730 doesn’t compromise on imaging quality. There’s a Sony 3x optical zoom lens to bring distant objects closer, while pictures captured with the 7.2 effective megapixel sensor look crisp with superb detail – even when blown up to A3 size.

The Cyber-shot S730 lets you grab clear, blur-free pictures without the aid of flash if you’re shooting in low light or on cloudy days. Selecting ‘High Sensitivity’ mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

A new multi-point autofocus mode ensures pin-sharp images, even when your subject is moving or isn’t in the centre of the frame.

Pictures and camera settings can be viewed clearly on the large 2.4-inch screen. Touching a button switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There’s also an on-screen Histogram mode that displays image brightness in graphical form – useful if you’re fine-tuning exposure settings for the best possible results.

Even if you’re new to digital photography, the Cyber-shot S730 guides you with a handy display of functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial.

The Cyber-shot S730 can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining.

The Cyber-shot S730 will be available from January 2008.

Sony Cyber-Shot DSC-S730 key features

Pixels 7.2 megapixels (effective)
Sensor 1/2.5” Super HAD CCD
Lens Sony lens 35-105mm (35mm equivalent): 3x optical zoom 6x Precision Digital Zoom, 14x Smart Zoom
Display 2.4-inch TFT LCD, resolution 112k dots (approx)
Battery life Shooting STAMINA up to 440 shots (with Optional NH-AA battery)