Pre PMA 2008: Fujifilm has unveiled what it is calling the 'ultimate F Series' digital camera, the F100fd. Positioned as the flagship model (above the recently announced F50fd), the 12 megapixel F100fd sports a 5x 28-140mm zoom lens, Face Detection 3.0 and sensitivity settings of up to (cough) ISO 12800. More interestingly the F100fd is claimed to offer Wide Dynamic Range capabilities similar to those found on the S5 Pro digital SLR.

Updated: the F100fd doesn't have Aperture and shutter priority modes

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Press Release:

Fujifilm unveils the ultimate ‘F Series’ digital camera

FinePix F100fd packs 12MP Super CCD, high sensitivity up to ISO 12800 and the latest Face Detection Technology 3.0

Following the long line of award-winning F-Series models, Fujifilm UK today announced the most accomplished model in the range yet, the FinePix F100fddigital camera.

Combining a 12 Megapixel 8th Generation Super CCD with a powerful Fujinon 5x wide angle optical zoom lens, a 2.7” high-resolution 230,000 pixel wide angle view LCD, the FinePix F100fd is one of the most sophisticated compact digital cameras Fujifilm has ever produced. It offers the most advanced technologies available, including Wide Dynamic Range, Dual Image Stabilisation, Face Detection 3.0 Technology with automatic red-eye removal and ISO settings of up to an unprecedented ISO 12800 - so missing great shots is not an option.

The FinePix F100fd is the perfect camera for the serious photographer looking for a no-compromise compact digital camera that is well above the average model.

NEW Wide Dynamic Range

Dynamic Range, or the gradations of light that exist between bright and dark in any scene, can be easily detected by the human eye, but not by most cameras.  Fujifilm first expanded dynamic range capture functionality on the professional imaging side with its FinePix S3 Pro digital camera. The technology, now perfected in the EISA Award-winning FinePix S5 Pro, has been brought to the consumer in the FinePix F100fd.

Through a combination of advances in Fujifilm’s new Super CCD HR VIII sensor and RP (Real Photo) Processor III, this wide dynamic range dramatically broadens tonal capability and guarantees exceptional rendition of photos with both bright highlights and dark shadows. This expansion of sensitivity captures greater detail, and subtle nuances of brightness and tonality that bring the photo closer to what the human eye actually sees helping to avoid the ‘white sky’ effect caused by the loss of fine highlight detail.

NEW Faster Face Detection 3.0

The FinePix F100fd is also equipped with Fujifilm’s proprietary Face Detection 3.0 technology featuring automatic red-eye removal. As with the original version of Face Detection, it can detect up to 10 human faces in a scene in as little as .035 seconds, automatically correcting focus, exposure, and white balance, regardless of where subjects are located within the frame.

Now the FinePix F100fd is able to identify faces at much more extreme camera angles than before. The camera can register faces with up to 90O movement in either direction for profiles, and with rotations of up to 360O.  After the shot is taken, the system instantly corrects red-eye as fast as 0.1 second and then saves both the original and the corrected image file automatically.

Total protection from blurred pictures

The FinePix F100fd features Fujifilm’s Dual Image Stabilisation mode, which combines a mechanically stabilised Super CCD sensor with high ISO sensitivities for total anti-blur protection. The combination of these technologies reduces the blurring effect of both hand-shake and subject movement even further to provide the highest quality digital pictures yet, with sharp, clean and clear results no matter what the shooting conditions.

Thanks to the 8th generation FinePix Super CCD HR chip and the RP Processor III, the FinePix F100fd can utilise ISO settings of up to ISO 3200 at full resolution and an amazing ISO 12800 at reduced resolution*, capturing stunning images even in low light, while preserving the natural colour and clarity of the shot.

FinePix F100fd key features:

  • 12 megapixel Super CCD HR VIII and RP (Real Photo) Processor III: Ultra high resolution for razor-sharp results and unrivalled dynamic range
  • 5x Fujinon zoom lens: Powerful and versatile shooting options
  • Face Detection Technology 3.0 with intelligent red-eye removal: Even more capable, even faster than before
  • Dual Image Stabilisation: Combine mechanical image stabilisation with the effects produced with higher ISO (up to an amazing ISO 12,800)
  • Continuous Shooting: Top/Final 3 at 1.7 frames per second at full resolution and Top/Final 12 at 5 frames per second at 3 Megapixels
  • High speed playback: No waiting for high-resolution images to load during play back.  The FinePix F100fd can display images at full resolution at 10 frames per second
  • Portrait Enhancer Mode: Mimicking a professional photo studio setting, by using Face Detection and preset camera settings, Portrait Enhancer minimises fine lines and small skin blemishes for smooth, natural looking portraits 
  • Dual Shot Mode: In this selectable mode, the FinePix F100fd quickly shoots two images in rapid succession – one with the flash and one without – and saves both. This convenient function lets users perform a comparison at their convenience and select the most pleasing image
  • Special scene modes: The FinePix F100fd has 16 pre-programmed scenes, including a special underwater scene mode for use with a special underwater casing and a Blog mode that automatically reduces the size of copied images for easy posting to a Blog, Web page or email attachment
  • Micro Thumbnail: A playback feature that allows for viewing an index-style print on the LCD.  The FinePix F100fdwill show up to 100 images in micro form, then the control buttons are used to select specific images.  An innovative wheel navigation dial makes it easy to quickly find a single image by being able to jump to particular segments of images in the time sequence  
  • IrSimple™: Infrared communication via IrSimple™ technology for fast, easy wireless image transfer to a compatible device
  • xD/SD/SD-HC compatible slot: The FinePix F100fdfeatures a xD/SD compatible slot which accepts not only Fujifilm’s traditional xD-Picture cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too

*ISO 6400 and higher at 3MP or lower

Real Photo Technology
The secret to the FinePix F100fd's class-leading image quality is Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

RPT is an umbrella term for the combination of cutting edge technologies such as the Super CCD sensor, Real Photo Processor and Fujinon lens, all optimised to work together to produce the most natural, beautiful results in any conditions. As one of the largest imaging companies worldwide, Fujifilm is in a position to develop and to manufacture these components themselves, and it is this control over the design of the entire system that makes RPT so powerful.

Real Photo Technology cameras are designed from the ground up to capture 'real' photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

With the human eye as the ideal, RPT continues to evolve and to set even higher standards for digital photography.

Adrian Clarke, Fujifilm's Director of Digital Products, said: "Fujifilm’s ‘F’ series models have long been the compact camera of choice for serious photographers who demand the ultimate performance. The FinePix F100fd is the result of Fujifilm’s commitment to image quality and innovation, and boasts features not normally found outside the professional arena, and is the best ‘F’ camera yet.”

Fujifilm F100fd specifications*


• 1/1.6 " Super CCD HR VIII
• 12.0 million effective pixels

Image sizes

• 4,000 x 3,000
• 4,224 x 2,816 (3:2 format)
• 2,048 x 1,536
• 1,600 x 1,200
• 640 x 480

Movie clips • 640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. with mono sound
• AVI (Motion JPEG )
*Zoom function cannot be used during movie recording
File formats • JPEG

• Fujinon 5x Optical zoom lens
• 28-140mm equiv.

Image stabilization CCD-shift
Conversion lenses No
Digital zoom Approx. 8.2x

Auto Focus

AF area modes

• Cente
• Area
• Multi
• Face Detection AF/AE

AF assist lamp Yes
Focus distance • Normal: Wide angle: Approx. 45cm / 1.5 ft to infinity, Telephoto: Approx. 80cm / 2.6 ft. to infinity
• Macro: Wide angle: Approx. 10m / 33 ft. to 80cm / 2.6 ft Telephoto: Approx. 50cm / 1.6 ft to 80cm / 2.6 ft
Metering TTL 64-zones metering
ISO sensitivity

• Auto
• Auto (3200)
• Auto (1600)
• Auto (800)
• ISO 64
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
• ISO 3200
• ISO 6400
• ISO 12800
• (ISO 12800, ISO 6400 at 3M recorded pixels or lower)
(Standard Output Sensitivity)

Exposure compensation Yes
Exposure bracketing No
Shuttter speed 4 sec. to 1/1500 sec
Aperture Wide Angle: F3.3 – F14.4
Modes • Programmed AE
• Scene
Scene modes

• Mode dial: Auto, Natural Light, Natural Light with Flash, SP1, SP2, M (Manual), Movie
• SP1 / SP2: Portrait, Portrait Enhancer, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Underwater, Museum, Party, Flower, Text

White balance Automatic scene recognition. Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom
White balance fine tune No
Self timer Approx. 10 sec./ 2 sec. delay
Continuous shooting • Top-3: (max. 2 frames/sec)
• Top-12: High-speed (max. 5 frames/sec., 3M or lower)
• Final-3: (max. 2 frames/sec)
• Final-12: High-speed (max 5 frames/sec., 3M or lower)
• Long-period: (max. 0.5 frames/sec.)
Image parameters N/a

• Auto flash Effective range: (ISO AUTO):
Wide angle: Approx. 0.6m / 2.0 ft. to 4.3m / 14 ft.
Telephoto: Approx. 0.6m / 2.0 ft. to 2.8m / 9.2 ft.
Macro: Approx. 0.3m / 1.0 ft. to 0.8m / 2.6 ft.

• Flash modes : Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye removal ON : Auto, Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro

Viewfinder N/a
LCD monitor

• 2.7-inch
• approx. 230,000 pixels
• Amorphous Silicon TFT color LCD monitor
• approx. 100% coverage


• USB 2.0 High Speed
• AV
• AC power
• IrSimple(TM)

Print compliance • DPOF
Storage • Internal memory (Approx. 57 MB)
• xD-Picture cardTM (16MB-2GB)
• SD memory card / SDHC memory card
Power • Rechargeable NP-50 Li-ion battery (included)
Weight (no batt) Approx. 153g / 5.4 oz
Dimensions 97.7 (W) x 58.9 (H) x 23.4 (D) mm / 3.8 (W) x 2.3 (H) x 0.9 (D) in.

*Specifications subject to change