Pentax has announced the Optio E90 budget compact. The camera features a non-slip rubber coating and a simple, large-buttoned interface similar to previous E series models. It is built around a 10MP sensor, includes a 2.7 inch LCD and 3x optical zoom lens (32-95mm equiv). It gains smile recognition to ensure shots are snapped while your subject smiles.

Press Release:

PENTAX Optio E90

An entry-class digital compact camera, featuring an upgraded Smile Capture function and
simple, user-friendly operation

January 26, 2010: HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX Optio E90 digital compact camera. Offering a host of convenient, user-friendly features — including an upgraded Smile Capture function that automatically and accurately detects and records the subject’s smiling face — this new entry-class model simplifies high-quality digital photography for everyone — even for new photographers.

Major Features

Automatic face detection, with Smile Capture function to automatically detect the subject’s smile
The Optio E90 features the advanced Face Detection AF & AE function, which automatically detects the subject’s face, then optimises the focus and exposure settings. It is also equipped with the Smile Capture function, which detects a smile on the subject’s face and releases the shutter at the right moment — all automatically.

Auto Picture mode for automatic selection of the ideal shooting mode
The Optio E90 features the PENTAX-original Auto Picture mode, which automatically and instantly selects one of eight shooting modes (Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport, Standard, and Candlelight) for a given subject or scene. Thanks to this user-friendly mode, the photographer can effortlessly capture beautiful, high-quality digital images of various subjects and scenes.

Comfortable, easy-to-hold grip
The Optio E90’s exterior has been treated with a non-slip rubber coating to prevent the camera from accidentally slipping out of the photographer’s hand. The right side of the front panel has also been slightly raised from the rest of the body to form a grip for a fatigue-free, firm and comfortable hold of the camera.

Powered by world-standard AA-size batteries
Because the Optio E90 uses two world-standard AA-size batteries, replacements can be found almost anywhere in the world, eliminating worries about unexpected battery shortage. Its highly energy-efficient design gives it the ability to take approximately 220 images*with a pair of fresh alkaline batteries.

Green mode to assure easy push button shooting for beginners
With simple push button operation, the Optio E90’s user-friendly Green mode automatically selects the optimum combination of exposure settings, ISO sensitivity and other factors for a given subject or scene. This mode not only makes high-quality digital photography simple and effortless even for first-time digital photographers, but it also comes in handy when the photographer asks someone else to take his/her pictures, or when the user has simply lost track of camera settings.

Double anti-shake protection to prevent camera shake and subject shake in unfavorable conditions
High-Sensitivity anti-shake mode
When the Optio E90 detects low-lighting conditions in still-image shooting, it automatically raises the sensitivity to as high as ISO 1600, making it possible to use a higher shutter speed. This effectively minimises the adverse effects of camera shake and subject shake under poor lighting conditions.
Movie SR mode**
During movie recording, the Optio E90 prevents blurry images by digitally minimising annoying camera shake through the use of exclusive software.

Digital filters to add personal, creative touches to recorded images
The Optio E90 comes equipped with six digital filters to add various visual effects to recorded images without needing a computer. In addition to the conventional Monochrome and Sepia filters, the Optio E90 offers the new Starburst filter, which creates cross-, heart- or star-shaped highlights from nighttime illuminations or reflections on the water. The user can even apply multiple filters to a single image.

Digital Panorama mode to compose extra-wide-perspective images
The Optio E90 features the creative Digital Panorama mode, which automatically creates a single panoramic picture from as many as three images. All the photographer has to do is follow simple instructions displayed on the LCD monitor and move the camera sideways (or up and down). This mode comes in extremely handy when shooting expansive subjects, such as spectacular landscapes or high-rise buildings, which cannot be captured in a single standard-format image.

Exceptional image quality with approximately 10.1 effective megapixels
Coupling approximately 10.1 effective megapixels with the high-performance PENTAX zoom lens, the Optio E90 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged to bigger sizes, the user is assured of sharp, high-resolution prints with edge-to-edge sharpness.

Optical 3X zoom lens covering angles as wide as 31.5mm
The Optio E90 comes equipped with an optical 3X zoom lens covering focal lengths from approximately 31.5mm to 94.5mm (in the 35mm format). Its 31.5mm wide-angle coverage is particularly handy when in a confined space but photographing breathtaking landscapes, magnificent structures or group snapshots. Coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject without compromising image quality, the user can extend the zoom range to approximately 17.1 times.

Other features

  • Large 2.7-inch, high-brightness colour LCD monitor with approximately 230,000 dots for comfortable viewing of images and menus
  • Recording of beautiful movie clips (640 x 480 pixels) almost equal in quality to those recorded by a video camera
  • World-time function to keep track of local time for 75 cities in 28 time zones around the world
  • Image recovery function to retrieve accidentally erased images
  • High-speed continuous shooting mode to record 16 images (fixed at 640 x 480 pixels) in a mere two seconds
  • MediaImpression 2.0 for PENTAX image viewing, editing and filing software included (compatible with latest operation systems, such as Windows 7 and Mac OS X 10.6)

*Based on measurement conditions conforming to CIPA specifications.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

Pentax Optio E90 specifications


• 1/2.3" CCD sensor
• 10.1 million effective pixels

Image sizes • 10M
• 7M
• 5M
• 3M
• 2.1M(16:9)
• 1024
• 640
Image stabilization No
Movie mode

• 640
• 320

Lens • 3x Optical zoom
• 31.5 - 94.5mm (35mm equiv.)
• f=5.7 - 17.1mm
• F2.9- 5.2
• 7 elements in 6 groups (3 aspherical elements)
Digital zoom approx. 5.7x
Focus modes • Standard (3-point AF, Spot AF, Auto tracking AF)
• Macro
• Super Macro
• Infinity-landscape
• Pan Focus
AF assist lamp No
Scene modes

• Auto Picture
• Program
• Night Scene
• Night Scene Portrait
• Half-length Portrait
• Movie
• Landscape
• Flower
• Portrait
• Surf & Snow
• Sport
• Digital SR
• Kids
• Pet
• Food
• Natural Skin Tone
• Candlelight
• Digital Panorama
• Frame Composite
• Sunset
• Green


• Multi-segment

Exposure compen.

• +/-2 EV
• 0.3 EV increments


• Auto
• 100-1600

Shutter speed

• 1/2000- 1/4 sec.
• 4 sec in night scene mode

Aperture values F2.9- F5.2
White balance • Auto
Drive modes

• One shot
• Self-timer
• Continuous Shooting
• Multi-Burst (VGA@16 shots)

LCD monitor • 2.7"
• approx 230K dots
Flash • Flash-on
• Flash-off
• Red-eye" reduction
• Soft-Flash
FLash range • Wide: approx. 0.1 - 5.4m (ISO Auto)
• Tele: approx. 0.35 - 3.0m (ISO Auto)

• DC Input
• AV Output
• USB2.0 High speed

Storage • Built-in Memory (approx. 32.7MB)
• SD/SDHC Memory Card
Power • 2 AA batteries (Alkaline, Lithium, Nickel and Rechargeable Ni-MH)
• Optional AC adapter kit is also available
Dimensions 93 × 60 × 28 mm (3.6 × 2.4 × 1.1 inches)
Weight (no battery) Approx. 170g (6.0oz)
Weight (with battery) Approx.122g (4.3oz)

Additional images