Sigma sets out its stall at CES - including lens pricing and SPP mono mode
Sigma has published details of what it will be showing at the CES show, including pricing details for two of the lenses it announced at Photokina 2012. The 17-70mm F2.8-4 DC Macro OS HSM, part of the company's 'Contemporary' line of lenses, will retail for around $499. Meanwhile the 120-300mm F2.8 DG OS HSM, which falls into the company's 'Sports' category, will sell for around $3,599. The company has also given details of a monochrome processing mode that it's added to its Sigma Photo Pro processing software for its Foveon-sensored cameras.
Sigma Corporation of America announces new products at Consumer Electronics Show 2013
Company introduces compact camera, invites attendees to shoot with Merrill cameras to enter 35mm lens sweepstakes
LAS VEGAS — Jan. 7, 2012 — Sigma Corporation of America a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, will be exhibiting at the 2013 Consumer Electronics Show at booth 7904 in Central Hall at the Las Vegas Convention Center from Jan. 8 to 11.
At the event, Sigma will introduce the DP3 Merrill compact camera and a new feature set for Sigma Photo Pro software that will expand users’ editing options for black and white imaging. The latest lenses from the Global Vision lineup will be on display, and attendees will be invited to the booth to shoot with the SD1 and DP2 Merrill cameras to enter to win a new Sigma 35mm F1.4 DG HSM lens.
“Our involvement at CES this year will reaffirm our commitment to photographers,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “We will showcase our Global Vision lens lineup, the new Sigma Photo Pro black and white photo editing mode and our latest DP Merrill compact camera, the DP3, which completes the DP Merrill camera set with its 50mm F2.8 lens. We’ll also let people photograph with the SD1 and DP2 Merrill cameras in our booth so they can get the full Foveon sensor experience.”
Sigma’s brand new product announcements include:
- DP3 Merrill: As the next generation in Sigma’s DP camera lineup, the DP3 Merrill features a high-performance, 50mm f2.8 lens (a focal range equivalent to 75mm on a 35mm SLR camera) that is ideal for mid-telephoto and macro range shooting. Equipped with the Foveon X3 direct image sensor, the DP3 Merrill ensures outstanding resolution and a natural rendering with rich gradation that results in a 3D feel. Other highlights include an advanced user interface and the capability of seven-frame continuous shooting. When paired with its DP Merrill predecessors, the DP1 and DP2, the trio is a complete compact camera tool set. For the full press release about the DP3 Merrill, click here. Pricing and availability is yet to be announced.
- Sigma Photo Pro Monochrome Mode: This new black and white editing mode in the Sigma Photo Pro software processes the RAW data of the Sigma Merrill series for the creation of monochrome photography. Sigma’s full-color capture system produces richly detailed monochrome images with a wide dynamic range from highlight to shadow. It creates ultra high-resolution images even at high ISOs with minimal noise. In this mode, photographers can expect smooth, beautiful gradations, and editing options that include a new Color Channel Mixer and a Film Grain Effect. Since Sigma’s cameras do not use blur filters, and since the image sensors capture full image detail at each pixel location in the image, the Merrill camera series is uniquely positioned to produce great color, and black and white imagery. This feature set will be available in Sigma Photo Pro version 5.5, which will be available for download via the Sigma site. Images made using this monochrome editing tool will be displayed at the CES booth. For the full press release about this feature set, click here.
New products that were previously announced as part of the Global Vision restructuring and will be on display include:
- 17-70mm F2.8-4 DC MACRO OS HSM: This new lens from the Contemporary line is 30 percent smaller than conventional models, and features two “F” Low Dispersion (FLD) glass elements with performance equal to fluorite, and one Special Low Dispersion (SLD) glass element. Sigma and Canon mounts will be available this month, Nikon mounts will be available in February, and Sony and Pentax mounts will arrive in March. For the full press release, click here. The 17-70mm F2.8-4 DC MACRO OS HSM will be available for the street price of $499.
- 120-300mm F2.8 DG OS HSM: This new lens from the Sports line will include Sigma’s Optical Stabilization (OS) function, a Hyper Sonic Motor (HSM), and two FLD and one SLD glass elements. With a new dust- and splash-proof design, this lens will also have a focus limiter, which incorporates inner focusing and zooming that does not require a change to the length of the lens for focus and zoom. Sigma and Canon mounts will be available in February, and Nikon mounts will arrive in March. For the full press release, click here. The 120-300mm F2.8 DG OS HSM will be available for the street price of $3,599.
- USB Dock: In the industry’s first USB dock, photographers are able to update the lens firmware and adjust parameters such as focus through the Sigma Optimization Pro software. Additionally, AF speed, focus limiter and OS functionality will be customizable via the dock for the Sports line of lenses. For the full press release, click here. Pricing and availability is yet to be announced.
Sigma Corporation of America’s booth activities at this year’s CES include:
- Sigma’s CES Fashion Studio: Stop by the Sigma booth each day of the show to shoot with the SD1 Merrill or DP2 Merrill cameras. The studio will feature alternating high-end models in 1950s and 1960s or couture garb, and guided tutorials with Sigma Pros. All participants will walk away with a Sigma T-shirt and their images on a Sigma flash drive.
- Sigma 35mm F1.4 sweepstakes: By participating in the Sigma CES Fashion Studio, attendees will be entered to win a new Sigma 35mm F1.4 DG HSM lens in a camera mount of their choosing. The winner will be randomly chosen at the end of the show. Click here for contest rules.
Jan 6, 2016
Jan 5, 2016
Jan 5, 2016
Dec 31, 2015
Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it's said in a presentation to investors. A focus on high value cameras and lenses should boost operating income, it says. Read more
It's nicknamed the 'Cycloptic Mustard Monster,' and is a 3D printed medium format camera. Read more
The new NanGuang LED lights are battery powered and come with accessories including filters and diffusers.
Have you been telling yourself, "Hey, I really need one of those 8K displays?" A video about Dell's new 8K monitor shows you what to expect. Is it really that much better?
Tamara Lackey, a Nikon ambassador USA and pro shooter, discusses embracing self-consciousness as a means of connecting with subjects.
There's a new Spiderman movie coming out and the poster been generating a lot of online chatter. Mostly about how it looks like the creation of a fevered teenager that just discovered Photoshop.
An honest defense of the system's merits, with photos as proof.
Copyright disputes are no fun at all. 'Binded' is a new startup that aims to simplify the process of registering - and enforcing - copyright for photographers. Read more
Not everyone wants to pay a premium for a long zoom camera. Thankfully, there are many reasonably priced cameras available, though they won't offer the same image quality as enthusiast models. In this updated roundup we look at big zoom cameras with more consumer-friendly price tags. Read more
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.
What's it like to ride the waves with champion surfer Kelly Slater? This VR video from Teton Gravity Research gives you a taste.
When Nikon released the full-frame D3 in 2007, it changed the professional photography industry. In this week's Throwback Thursday, Barney remembers a legend. Read more
The new stuff should have better red hues, improved sensitivity and finer grain - but don't worry - will still shift blues to green, greens to purple and yellows to pink.
Ricoh has introduced a new rugged compact camera with a 16MP CMOS sensor, 28-140mm lens, 2.7" LCD and built-in LED macro lights. Read more
This compact drone can shoot HD video using a 2-axis stabilized 12MP camera. Read more
The new Prynt Pocket can print a photo directly from their iPhone simply by inserting the phone into the printer, then snapping a photo. Each print will cost about 50 cents. Read more
Updates for Adobe Camera Raw and Lightroom CC bring support for the Sony A9 and Panasonic ZS70/TZ90, along with bug fixes.
The Triggertrap remote camera control system is no longer sold due to the company folding, but now users will be able to build their own. Read more
The Magic Format Converter comes with internal optics that expand the image circle of full-frame DSLR lenses for use on the Fuji medium format camera. Read more
The usually Apple-exclusive MacPhun software developer has announced that it will introduce PC versions of two of its most popular applications. Both Aurora HDR and Luminar should be available for the Windows operating system by the autumn of this year. Read more
Sony's newest G Master telephoto zoom, announced alongside the a9, is the first of the company's FE lenses to reach 400mm natively. We had one in California and photographed horses, portraits, and landscapes - check out how it did. Read more
Garmin has entered the 360-camera market with the VIRB, which captures 5.7K video at 30p as well as 15MP stills. Read more