Carl Zeiss to announce accessories in Photokina 2010
In a press release announcing its attendance in Photokina 2010, Carl Zeiss has announced it will be launching accessories for the first time along with new lenses.
New Lenses and Accessories
Carl Zeiss on show at 2010 Photokina
OBERKOCHEN/Germany, 24.08.2010. This year’s visitors to the Carl Zeiss booth at photokina will be able to touch, test and even walk through high-quality lenses. The optical experts want to make an encounter with the world of Carl Zeiss something to remember.
“We will present new lenses and, for the first time, accessories at photokina. You'll have to be a bit more patient to find out exactly what we have in store," announces Martin Klottig, Marketing Manager of the Camera Lens Division at Carl Zeiss AG. Twice as large as its predecessor in 2008, the "application island" at the booth in Hall 2.1 will allow visitors to test the entire line of Carl Zeiss lenses.
Using a number of real subjects, photographers and anyone else interested will have the opportunity to try our various focal lengths and settings. In addition to the entirely new ZEISS lenses, guests will also be able to use Sony lenses featuring Carl Zeiss technology and the coveted Compact Prime CP.2 lenses on HDSLR cameras for video recording.
The walk-through lens introduced in 2008, invites this year’s visitors to experience the 120-year history of lenses at Carl Zeiss. It shows how Carl Zeiss has accompanied photography from one era to the next and how developments of the past have laid the foundation for the future. The high-performance Tessar lenses, for example, have been around since 1902. These pioneering, compact designs are used in a miniaturized form in high-end Nokia mobile phones.
Our partner Nokia will also present its latest smart phones at our booth, and demonstrate how compact, creative and high-quality mobile photography with Carl Zeiss works.
Using its social media channels on Facebook (www.facebook.com/carlzeisslenses) and Twitter (www.twitter.com/carlzeisslenses), Carl Zeiss will keep informed for the first time photo enthusiasts who are unable to travel to Cologne.
- Canon EOS M58.8%
- Panasonic G85/G803.3%
- Panasonic FZ2500/FZ20001.9%
- Panasonic LX10/LX151.2%
- Panasonic GH5 development3.6%
- Sony a99 II15.9%
- Nikon KeyMission 170 and 801.0%
- Fujifilm GFX 50S development28.3%
- Olympus E-M1 II development18.7%
- Olympus E-PL80.1%
- Olympus 25mm F1.2 Pro1.5%
- Olympus 12-100mm F4 IS Pro1.9%
- Olympus 30mm F3.5 Macro0.1%
- Sigma 85mm F1.4 Art3.6%
- Sigma 12-24mm F4 Art2.6%
- Sigma 500mm F4 DG OS HSM Sport2.4%
- YI M12.2%
- GoPro Hero50.8%
- GoPro Karma drone2.2%
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