Sigma launches three lenses, one in each of newly branded product categories
Photokina 2012: Sigma has announced it will brand its lenses in three categories and has introduced a new lens in each of the categories. The 'Contemporary' range will cover compact, flexible zooms, such as the new, smaller 17-70mm F2.8-4 DC OS Macro designed for APS-C DSLRs. The 'Art' range will include lenses such as primes, wide-angles and macros, and a new 35mm F1.4 DG HSM covering a full-frame imaging circle. Finally, the 'Sports' range will encompass Sigma's telephoto primes, telephoto zooms and superzooms, such as the new 120-300mm F2.8 DG OS HSM.
Sigma Corporation announces reorganization of lens lineup, new products and quality control measures
Lens, camera and flash manufacturer shares plans for Sigma Global Vision at photokina 2012
COLOGNE, Germany, Sept. 17, 2012 – Sigma Corporation of America (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider for some of the world's most impressive lines of lenses, cameras and flashes, today announced the family-owned and operated company’s Sigma Global Vision from an invite-only event at photokina 2012 in Cologne, Germany.
This announcement explains the restructuring of the Sigma lens lineup into three new categories, the launch of a new lens in each of those categories, the development of a new quality control inspection and measurement system for the lenses, and the design of new software and a USB docking station that will enable photographers to update and adjust their lenses to suit thier personal preferences.
“We’re moving in a new direction that simplifies the lens selection process for photographers and helps them realize the full potential of the DSLR system,” said CEO Kazuto Yamaki. “In addition to making it easier for photographers to find the right lens, we’re empowering them with more control over their equipment, while furthing our commitment to them by establishing a higher expectation for the quality of the lenses we produce.”
New lens categories and new lenses
Starting immediately, all newly produced interchangeable lenses from Sigma will be designed for and organized into one of three product categories: Contemporary, Art and Sports. Each line has a clearly defined concept to guide shooters in the selection of the right lens for their photographic interests.
The concept of these categories are as follows:
- Contemporary – These lenses incorporate the very latest technology and keep size and weight to a minimum, without compromising their advanced optical performance or utility. High-performance, versatile, compact and superbly portable, these lenses will be largely comprised of standard zooms, telephoto zooms and high-magnification zooms for an array of photography, including landscape and travel photography, and casual portraiture.
- Art – These lenses are developed with an emphasis on artistic touch and are designed to meet the expectations of users who value a creative, dramatic outcome. Along with landscapes, portraits, still-life, close-up and casual snaps, these lenses are perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much of an expressive scope when capturing architecture, starry skies, underwater shots and many other scenes. This category will be comprised of many focal lengths and designs, such as large-aperture prime lenses, wide-angle lenses, ultra wide-angle lenses, and macro and fisheye lenses.
- Sports - With their high-level optical performance and expressive power, these lenses can capture fast-moving subjects, even at distance. This line also offers a variety of functions to aid the photographer in challenging conditions and scenarios. Besides sports photography, the lenses are also ideal for nature shots featuring birds, wild animals and other creatures, and for the capture of aircraft, trains, race cars and more. The Sports line is also unique in that users can adjust the lenses’ focus speeds and the focus limiters via a button on the lens. The Sports category will be comprised of telephoto lenses, telephoto zoom lenses, super telephoto lenses, super telephoto zoom lenses, and more.
The creation of these new categories comes with the introduction of three new lenses:
- 17-70mm F2.8-4 DC OS MACRO– This new Contemporary lens is designed for cameras with an APS-c sensor and covers a range equivalent to 25.5 to 105mm on a 35mm camera. An upgrade to its predecessor, which was released in December 2009, this general purpose lens offers a new design and a more compact build.
- 35mm F1.4 DG HSM– This Art lens provides photographers with a state-of-the-art alternative to the more conventional 50mm. This lens’ axial chromatic aberration is minimized, which renders a cool and smooth out-of-focus image. At low apertures, it can perform like a wide-angle lens; when opened up to F1.4, it will provide background bokeh and make the subject pop like a mid-range telephoto lens.
- 120-300mm F2.8 DG OS HSM – With redesigned mechanics and performance, this Sports lens is an update from its predecessor released in February 2011. This high-performance lens eases difficult shooting conditions by offering a maximum focal length of 300mm and a wide-open aperture of F2.8. This lens, like the other Sports category lenses to come, is dust and moisture resistant, and allows users to adjust the focus speed and the focus limiter via a button on the lens.
New user-control tools and software, and new quality control measures
The new Sigma Optimization Pro software and USB Dock are designed exclusively for these new product lines and will enable Sigma users to connect their lenses to their computers to update lens firmware and fine-tune focus parameters via easy-to-use, on-screen controls.
All of these new lenses will also be subject to Sigma’s new, proprietary modulation transfer function (MTF) measuring system called “A1.” Named in honor of the company’s sole production base, the Aizu factory in Aizu, Japan, the A1 system will allow inspectors to verify previously undetectable high-frequency details in each lens before it is shipped.
“We used to measure lens performance with a MTF measuring system using conventional sensors, but this new A1 system uses our own 46-megapixel Foveon direct imaging sensors,” said Yamaki. “We view this new method of performance evaluation as being incredibly important, not only because we owe it to our customers, but because we owe it to ourselves. We’ve spent more than 50 years perfecting our design and manufacturing processes, and now we deliver a complete package by closing the loop on that commitment to quality by adopting a more stringent verification process.”
For information about the Sigma Global Vision, the new product categories and products, or the evaluation method, visit http://www.sigma-global.com. For information about Sigma Corporation of America or the company’s cameras, lenses, or flashes, visit www.sigmaphoto.com.
Sep 11, 2015
Sep 12, 2015
Zeiss introduces high-resolution Milvus SLR lens family with six focal lengths for Canon and Nikon cameras
Sep 10, 2015
Sep 3, 2015
|Devil Rock (Stuttgart, Germany) by cornissimo|
from Neon Signs
|Carla... by lickity split|
from Beautiful caucasian female faces
|Lunar New Year Fireworks by Michael L NYC 99|
|Vatican Basilica by wam7|
from Street lights
Erez Marom tells the story behind this ominous photo of the sand 'reaching up' towards the mountains at Skagsanden beach in Norway. He calls this photo 'Torment.'
DPReview staffer Carey Rose has taken the Panasonic Leica DG 15mm F1.7 along for everything from a city-side boat ride to a bachelor party across the mountains. Find out how the little Leica fared.
Canon just unveiled the largest 12-ink printer on the market. The new imagePROGRAF PRO-6000 printer can make prints from 17 all the way up to 60 inches wide.
"Standing in one of the holiest places on earth, I felt uneasy," writes Wired's Jason Parham. "Most of my fellow visitors, I realized with a brief bloom of nausea, were taking selfies."
Christopher Nolan's Dunkirk has been receiving great reviews, but it's a challenge to see it in its full glory. This handy infographic reveals the aspect ratio chaos that is wrought as the industry retreats from film.
Anti-bullying organization Ditch the Label's Annual Bullying Survey 2017 reveals yet again that Instagram, more so than any other social network, has a the worst effect on youth mental health.
It's been a crazy day for innovative patent news. Apparently Sony is thinking of developing a medium format curved sensor camera.
An update to the Silkypix Raw converter fixes some bugs and adds support for several popular new cameras.
This crazy custom-built underwater camera shoots 8x10 large format film. It's supposedly "the first successful underwater 8x10 ever made," and it can be yours for $5,800... plus shipping.
Blackmagic just reveled a new accessory for their Cintel Film Scanner. The Cintel Audio and KeyKode Reader can capture KeyKode data and high-quality audio from film in real-time as it is being scanned.
A new Nikon patent shows a lens designed for a curved full-frame sensor. Could this be the high-end Nikon mirrorless camera people are hoping for?
The ability to shoot images at 1,000 fps first appeared in a Sony smartphone sensor. Now the Japanese manufacturer is using the same feature for industrial applications.
Astronomy expert and photographer Dr. Tyler Nordgren thinks you should "see your first eclipse, photograph your second." But if you do plan on taking photos this August, here are a few tips from someone who's been there.
How confident are you that you can spot a manipulated photo? A recent study at the University of Warwick shows that many people are pretty bad at it.
If you purchased a Leica TL2, do NOT attach Leica's Visoflex electronic viewfinder. Leica is working on a fix, but for now, it's possible the viewfinder will break your camera.
Google just released Motion Stills for Android. Unlike the iOS version, the Android app uses a redesigned video processing pipeline that processes each frame of a video as it is being recorded, creating instant results.
A huge copyright lawsuit between photography firm VHT and Zillow Group is heating up again, as both sides appeal a court ruling that granted VHT $4 million in damages.
European Space Agency astronaut Thomas Pesquet spent 6 months on board the International Space Station where he worked with Google capturing spheric panorama images that are now available in Street View.
It's official. PDN has confirmed with parent company Aurelius that 94-year-old lighting company Bowens is indeed going out of business.
The newly launched firmware version 1.06 fixes AF-issues that can occur with some lenses that are not officially compatible with the MC-11 converter.
Voyager is a waterproof smart light stick you can control entirely from your phone. The light has already blown past its $300K funding goal on Indiegogo.
2018 is the last year Photokina will take place during the traditional end-of-September dates. In 2019, Photokina will take place from the 8th to the 11th of May.
The Canon IXUS 50 (known as the SD400 Digital ELPH in North America) was one of a string of high-performing, pocketable PowerShots of the mid-2000s. In this week's throwback Thursday, Barney casts his mind back to 2005.
A close look at the EOS 6D II's Raw files suggest its dynamic range has taken a significant step backwards compared with the company's recent DSLRs. We look at how much difference this might make for your photos.
With a full-production review unit in our hands, we've got over 100 production samples from the new Canon EOS 6D Mark II to share.
Need a break from your day? Kick back and watch the making of a somewhat unconventional mojito filmed on Canon's new EOS 6D Mark II.
The Bonfoton Camera Obscura Room Lens can turn any room into a camera obscura, projecting the view from your window onto the walls of your room.
Adobe just released version 2015.12 of Lightroom CC, adding support for several new cameras and lenses, and baking in several important bug fixes while they were at it.
In this interview, Chiara Marinai, photo editor for VanityFair.com, explains exactly what she looks for in new photographers and photo submissions. Take notes.
Massive corporation P&G is being sued by a Cincinnati photographer for serious copyright violations. If the courts rules against P&G, the company could pay as much as $75 million in damages.