Flash accessory specialist Gary Fong has launched a version of its 'Puffer' flash diffuser for Micro Four Thirds cameras. The Micro Four Thirds Puffer clips into the hotshoe of the Panasonic GF and PEN E-PL series cameras and hangs a diffuser in front of the pop-up flash. The intent is to mitigate the harsh, direct lighting that can spoil portrait images with on-board flash, though it is likely to further limit the already low-powered internal flash output.

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Press Release:

Gary Fong expands Puffer line of pop-up flash diffusers with introduction of MICRO FOUR THIRDS puffer for Mirrorless ILC CAMERAS

This Key Addition to the Company’s Popular Line of Portable Accessory Diffusers Expands Availability to Olympus PEN Series, the Lumix GF Series and Other Camera Models with Similar Flash Placement

New York, NY (USA) – May 11, 2011 – Gary Fong, Inc. (www.garyfonginc.com), developer and manufacturer of cutting-edge photography equipment designed to help photographers experience new levels of creativity, today launched an addition to its popular lineup of PufferTM Pop-Up Flash Diffusers with the introduction of the Micro Four Thirds PufferTM.  Designed for the growing segment of popular micro four thirds, mirrorless interchangeable lens cameras (ILC), including the Olympus® PEN Series and the Lumix® GF Series, the Micro Four Thirds Puffer is specifically designed to eliminate shadows and deliver professional-style diffused lighting even from these over-powered pop-up flashes. The Micro Four Thirds Puffer’s compact size makes it ideal for travel and its universal capability make it ideal for portraits, group shots, or any scene that requires fill flash.

With the Micro Four Thirds Puffer Pop-Up Flash Diffuser in place, photographers can combat the limitations of micro four thirds-style camera flashes that make up for their compact size with immense power but can leave unflattering shadows and blown out detail in highlight areas.  Affixing directly to the camera’s hot-shoe, the variable-position Puffer is adjustable for center positioning on camera models with off center flash placement found in the popular micro four thirds cameras. The offset Puffer does not interfere with in-camera systems to ensure the full capabilities of the camera are preserved. When not in use, the sturdy, travel-friendly Puffer stores flat and stows easily in a camera bag or even a photographer’s pocket.  

“For users of the wildly popular micro four thirds mirrorless interchangeable lens cameras, the convenience and capabilities of these devices are often hamstrung by the compact nature of their flash.  Despite the rapid growth of this segment, finding a solution for these over-powered flashes is a requirement for any shooter looking to control the light like a pro,” said Gary Fong, internationally renowned photographer and CEO of Gary Fong, Inc. “By adding the Micro Four Thirds Puffer to our line of innovative Puffer Pop-Up Flash Diffusers, we’ve developed yet another solution for creating professional-style lighting effects in a truly transportable and travel-friendly package.”
The Micro Four Thirds Puffer Pop-Up Flash Diffuser is available for $21.95 MAP.  For more information on this new Puffer, the existing Puffer line, or to purchase any Gary Fong products, please visit http://www.garyfonginc.com.